Vivid, Vodafone in Euro Cellphone Partnership

LISBON – British telco giant Vodafone has partnered with Vivid Video to provide softcore erotic games for continental cellphone users, joining a market filled with American companies delivering mobile content to Europe.

The EroTrix line is available in Portugal, Greece and Germany, but not yet in Britain due to content restrictions. Vivid co-founder Steve Hirsch tallied 30,000 downloads within two month’s of the service’s launch, according to a published report.

Playboy and Playgirl are offering content for European cell users, and smaller companies like the London-based RJMobile offer downloads of Ron Jeremy’s “groan tones.” Europeans have taken advantage of a more comprehensive and dependable wireless grid to adopt porn-by-phone before Americans.

Explicit porn is not widely available to U.S. cell subscribers, though some websites offer content that can be downloaded to phones. The difference is that European markets have embraced the format whereas U.S. authorities have neither said yes nor have many American firms stepped up to partner with adult companies in content delivery.

The exceptions are Playboy and Playgirl, which announced within one month of each other’s plans to deliver wireless clips domestically. Various civic and family groups have protested this prior to the companies’ plans taking shape. Vodafone’s U.S. partner, Verizon Wireless, is not committing to providing adult material, either, though it will not ban customers receiving it from other sources on their network.

Vodafone has created safeguards on its network to prevent minors from receiving adult material by phone, implementing credit card notification and AVS nets. The Cellular Telecommunications and Internet Alliance (CTIA), an American association convened by Vodafone, will seek to draw from Europe’s successes and standards in European adult content delivery to make a concerted effort to provide material domestically.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lilly Bell Makes Her Tushy Raw Debut

XMAs winner Lilly Bell has made her debut for Tushy Raw alongside Jimmy Bud in the latest release from the Vixen Media Group imprint.

Jessi Rae, Ashby Winter Star in Latest From Vixen

Jessi Rae and Ashby Winter star with Alberto Blanco in the latest release from Vixen.

Hazel Moore, Melanie Marie & Della Cate Lead Latest From Blacked

Hazel Moore, Melanie Marie, and Della Cate star with Isiah Maxwell, Hollywood Cash, and Jax Slayher in an orgy release from Vixen Media Group studio imprint Blacked.

Kalli Poon Makes Her WIFEY Debut

Kalli Poon has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Jay and Isiah Maxwell.

PASS to Host Online 'Office Hours' Town Hall on Mgen Testing

PASS will host a monthly Office Hours virtual town hall meeting for all adult industry members, focusing on concerns over rectal Mgen testing.

Alina Lopez Leads Latest From Bellesa Plus

Alina Lopez stars with Danny Mountain in a release from Bellesa Plus, titled “In The Coach.”

Hazel Moore, Melanie Marie & Della Cate Star in Latest From Blacked

Hazel Moore, Melanie Marie, and Della Cate star in the latest scene from Vixen Media Group studio imprint Blacked.

Anissa Kate Fronts Latest From Brazzers VR

Anissa Kate stars with Isiah Maxwell in the latest release from Brazzers VR, titled "She Wants You, Daddy!"

Adult Time Drops Latest Installment of Jim Powers' 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload," titled "Carpool Overload."

Lilly Bell Leads Latest From Brazzers

Multi-XMAs winner Lilly Bell stars with Christian Clay and Mick Blue in the latest Brazzers release, "Hoeing up the Bromance."

Show More