WAAT Media Selects Vantrix for Mobile Video Delivery

NEW YORK — Late-night mobile content provider WAAT Media has entered into a deal with mobile video solutions provider Vantrix to facilitate the distribution of video over WAAT Media's mobile media platform.

The move solidifies the companies' working relationship that has been ongoing since 2006 and will greatly reduce the time it takes to publish video content.

"Video is the fastest growing content category in our catalog," WAAT Media co-founder and COO Camill Sayadeh said. "In order to fulfill the enormous demand for video programming and guarantee a high-quality user experience, we needed a platform that allowed us to automate the editing and publishing of video clips and to optimize their quality for any device anywhere in the world."

"Vantrix has been instrumental in helping us streamline our video publishing operations, while maximizing our audience reach and delivering the best video quality on a mobile phone," Sayadeh said.

WAAT Media will use Vantrix's Store Optimizer, which provides users with the flexibility to decide how and when to perform video optimization, adapting clips in real time when a user accesses the content. This allows preprocessing and batch optimizing for multiple handset profiles through an easy-to-use PC client, resulting in dramatic efficiency gains.

"With Vantrix Store Optimizer, WAAT Media has a best-of-breed mobile video application and can focus on its core business of providing the best and widest range of content to its customers," said Allan Benchetrit, executive vice president of sales and co-founder of Vantrix.

WAAT Media has on-deck agreements with more than 70 major mobile carriers, distributing images, video, mobile TV and mobile games through it Twistbox Games subsidiary.

Vantrix overcomes the technology hurdles of providing video-on-demand, live TV, video alerts, user-generated content, video share and any other type of multimedia in mobile and other digital platforms for companies like ABC News, Orange, T-Mobile and The Weather Channel.

Previously, WAAT relied on multiple transcoding platforms, each of which was used for a different group of formats and codecs. But Store Optimizer supports all relevant formats and codecs, including specialized formats for video production, such as PAL, NTSC and non-square pixels, allowing WAAT to consolidate its transcoding needs.

The deal will bring video from publishers such as Playboy, Penthouse, Vivid, Mr. Skin and others to more than 100 carriers worldwide.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More