WAAT Media Selects Vantrix for Mobile Video Delivery

NEW YORK — Late-night mobile content provider WAAT Media has entered into a deal with mobile video solutions provider Vantrix to facilitate the distribution of video over WAAT Media's mobile media platform.

The move solidifies the companies' working relationship that has been ongoing since 2006 and will greatly reduce the time it takes to publish video content.

"Video is the fastest growing content category in our catalog," WAAT Media co-founder and COO Camill Sayadeh said. "In order to fulfill the enormous demand for video programming and guarantee a high-quality user experience, we needed a platform that allowed us to automate the editing and publishing of video clips and to optimize their quality for any device anywhere in the world."

"Vantrix has been instrumental in helping us streamline our video publishing operations, while maximizing our audience reach and delivering the best video quality on a mobile phone," Sayadeh said.

WAAT Media will use Vantrix's Store Optimizer, which provides users with the flexibility to decide how and when to perform video optimization, adapting clips in real time when a user accesses the content. This allows preprocessing and batch optimizing for multiple handset profiles through an easy-to-use PC client, resulting in dramatic efficiency gains.

"With Vantrix Store Optimizer, WAAT Media has a best-of-breed mobile video application and can focus on its core business of providing the best and widest range of content to its customers," said Allan Benchetrit, executive vice president of sales and co-founder of Vantrix.

WAAT Media has on-deck agreements with more than 70 major mobile carriers, distributing images, video, mobile TV and mobile games through it Twistbox Games subsidiary.

Vantrix overcomes the technology hurdles of providing video-on-demand, live TV, video alerts, user-generated content, video share and any other type of multimedia in mobile and other digital platforms for companies like ABC News, Orange, T-Mobile and The Weather Channel.

Previously, WAAT relied on multiple transcoding platforms, each of which was used for a different group of formats and codecs. But Store Optimizer supports all relevant formats and codecs, including specialized formats for video production, such as PAL, NTSC and non-square pixels, allowing WAAT to consolidate its transcoding needs.

The deal will bring video from publishers such as Playboy, Penthouse, Vivid, Mr. Skin and others to more than 100 carriers worldwide.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

Age Verification Watch: Mainstream Exposure, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

BranditScan Names Subgirl Newest Brand Ambassador

BranditScan has named content creator Subgirl its newest brand ambassador.

Arcom Reports Age Verification Enforcement Actions Against 5 Adult Sites

French media regulator Arcom released a statement Tuesday detailing recent actions to enforce age verification rules as set forth under France’s Security and Regulation of the Digital Space (SREN) law.

Pineapple Support, Clips4Sale to Host Performers' Partners Support Group

Pineapple Support and Clips4Sale are hosting a free online support group for partners and family members of adult industry professionals.

FSC Mourns the Loss of Board Director Emeritus Mark Kernes

Free Speech Coalition has released a statement regarding the passing of Board Director Emeritus Mark Kernes.

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Dredd to Launch Official Site

Dredd has announced his new website OfficialDreddXXX.com, launching April 20.

Show More