More Italians Finding Delight With Adult, Study Says

ROME — A study co-sponsored by the Vatican shows that Italians love porn, so much that they spent $1.4 billion (1.1 billion euros) on it in 2004.

That figure is up 27 percent since 1991, according to the 65-page study compiled by the Eurispes Institute, which attributes the sharp increase to new technology that allows online companies to offer services "24 hours a day" through third-generation mobile telephones, television and the Internet.

"The link between pornography and information technology is by now entrenched and has multiplied supply in an irreversible way," said the 65-page study, conducted with the backing of the Vatican's Commission for Social Communication. "The strategy is now to give consumers a sort of 24-hour service wherever they may be via all means of communications by using the most advanced technology as well as traditional outlets."

The Eurispes Institute showed that nearly 8.8 million Italians, about 15 percent of the population, were consumers of adult entertainment.

It also said that more "sexy shops" selling videos, DVDs and other products are sprouting up around the country, with some opening near highway exits alongside gas stations.

Eurispes estimates that Italy’s main cellphone providers sold at least 70 million five-minute adult videos at $2.50 each to their subscribers during 2004.

This makes 3G phones the fourth-largest source of revenue for the adult entertainment industry after pay-per-view and subscription television ($312 million), home videos ($294 million)and the Internet ($229 million), according to the study released Thursday.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Hookup Hotshot Adds TobyDick.com

Hookup Hotshot (HUHS) has added U.K. paysite TobyDick.com to its network.

Leana Lovings, Shay Sights Front 'Substance' Parody From Brazzers

Leana Lovings stars with Shay Sights in the latest release from Brazzers, a parody of "The Substance.”

Little Puck Stars in Latest Episode of 'The Bottom Floor' From Adult Time

Little Puck stars in the second episode of Adult Time series “The Bottom Floor,” titled “The Second Coming.”

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Show More