Womack Comments on Sale of SSN, Future Plans

MANILA — When the SickSiteNetwork sold for $550,000 at Moniker’s domain auction earlier this month, many within the online adult industry commented that the buyer had landed an unbelievable bargain.

For one of the network’s most prominent public faces, the sale was a bittersweet sigh of relief.

Based on the revenue numbers reported by the company in a press release issued prior to the auction, it is easy to see why the purchase price was perceived as such a good buy; the network’s combined 2007 revenues were reported to be more than $1.3 million, and average monthly profits a healthy $80,800.

Speaking to XBIZ this week, long-time COO of the SickSiteNetwork Marc Womack conceded that the company was “certainly hoping for higher,” and had anticipated that more people would be bidding on the network of sites, but he stopped short of terming the sale price a disappointment.

“We set the reserve price at what we needed to get in order to move forward,” Womack said.

In addition to the capital, what Womack needed in order to move forward was to free himself of having to run both the SickSiteNetwork and MadisonAvenue.com projects at the same time.

Moving from running the SickSiteNetwork to operating MadisonAvenue.com is “big shift,” Womack said, “but it’s a shift that I’m excited about making.”

“My heart just was not in the SickSiteNetwork anymore,” Womack said. “I’m all about MadisonAvenue now. I’ve just grown up a bit, I guess. It’s like I said in my post on GFY the other day — I’m more interested in running MadisonAvenue than I am in posting pics of passed-out frat guys with magic marker drawings on their foreheads.”

In pursuit of developing MadisonAvenue.com, Womack said the company had just finished preparing the back-end infrastructure of the site to support the advertising network’s anticipated growth.

“With the help of National Net, we just moved to a whole new cluster,” Womack said. “It’s perfect preparation for what I’ll be doing in the next 6 to 8 weeks — a push to add a ton of new publishers to the network.”

Another high priority development in the works for MadisonAvenue is to enable a fully online ordering system for traffic purchasers — a tool that Womack said was key to being able to work with smaller-scale ad buys.

“Automating some things and putting more control of the ad campaign in the customers’ hands will make it easier to monetize smaller customers,” Womack said, adding that at the moment campaign management is done almost entirely by MadisonAvenue personnel, which is only cost-effective for larger ad campaigns.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dirty Cinema Launches New Paysite 'MILFuckd'

Dirty Cinema has launched a new paysite, MILFuckd.com, on its network.

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Show More