ICANN Considers System to Protect Domain Trademarks

MARINA DEL REY – Echoing similar concerns expressed by the adult webmaster community since .XXX got the initial green light from the Internet Corporation for Assigned Names and Numbers, the World Intellectual Property Organization is working with ICANN to implement a uniform policy that will protect domain trademarks from cyber squatters when generic TLDs are introduced.

In a report titled, "New Generic Top Level Domains: Intellectual Property Considerations," which was commissioned by ICANN, the WIPO states that domain owners should be able to register their protected identifiers or domains before registration is open to the general public to avoid potentially deceptive and "abusive" business practices.

"It could be highly economically wasteful, in view of the experience in the existing open gTLDs over the past five years, to add new open gTLDs without any safeguard against the grabbing or the squatting of famous and well-known marks by unauthorized parties in those new open gTLDs," the WIPO said in its report.

The WIPO is proposing that owners of well-known domains obtain an exclusion that would not be granted automatically upon application but pursuant to a decision by a panel of independent trademark experts.

Once granted, the exclusion would be valid indefinitely. However, a third party with a legitimate interest in registering a domain name that is blocked by an exclusion could at a later stage apply to have the exclusion cancelled in respect of any of the gTLDs for which it was granted. The cancellation would then enable the third party to register the disputed domain name.

The exclusion also would not protect website owners from losing out to close phonetic or spelling variations.

In measuring the benefits of such a policy, the report stated that operators of new gTLDs would not be required to develop their own IP protection mechanisms, ICANN would not be required to monitor the correct implementation of those protection mechanisms and registry disputes over misappropriated domain sales would be reduced.

The WIPO is hosting an online discussion on the issue from June 1-15, which will be presented at the WSIS Tunis Summit.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Rejects Meta 'Personal Use' Defense in AI Suit

Vixen Media Group owner Strike 3 Holdings this week responded to Facebook parent company Meta’s motion to dismiss Strike 3’s suit accusing Meta of pirating VMG content to train its artificial intelligence models.

Pornhub, Stripchat: VLOP Designation Based on Flawed Data

In separate cases, attorneys for Pornhub and Stripchat this week told the EU’s General Court that the European Commission relied on unreliable data when it classified the sites as “very large online platforms” (VLOPs) under the EU’s Digital Services Act, news organization MLex reports.

New Age Verification Service 'AgeWallet' Launches

Tech company Brady Mills Agency has officially launched its subscription-based age verification solution, AgeWallet.

AEBN Publishes Popular Searches for September, October

AEBN has published the top search terms for the months of September and October from its straight and gay theaters in all 50 states and the District of Columbia.

Creator, Influencer YesKingzTV Passes Away at 47

Adult content creator and social media personality YesKingzTV, aka Micheal Willis Heard, has passed away at the age of 47.

Pre-Nominations Now Open for 2026 TEAs

The pre-nomination period for the 2026 Trans Erotica Awards (TEAs) is now open.

FSC Releases Updated Age Verification Toolkit

The Free Speech Coalition (FSC) has announced the release of its updated age verification toolkit.

Duke Tax Joins Pineapple Support as Supporter-Level Sponsor

Duke Tax has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

UK Moving Ahead with Plan to Outlaw 'Choking' Content

The U.K. government has announced its intent to follow through on criminalizing “choking” content, a plan that was announced earlier this year.

Italy to Require Age Verification for Adult Sites

Italian media regulator AGCOM has announced that all sites and platforms hosting adult content will be required to implement age verification systems to prevent access by users under 18.

Show More