ICANN Considers System to Protect Domain Trademarks

MARINA DEL REY – Echoing similar concerns expressed by the adult webmaster community since .XXX got the initial green light from the Internet Corporation for Assigned Names and Numbers, the World Intellectual Property Organization is working with ICANN to implement a uniform policy that will protect domain trademarks from cyber squatters when generic TLDs are introduced.

In a report titled, "New Generic Top Level Domains: Intellectual Property Considerations," which was commissioned by ICANN, the WIPO states that domain owners should be able to register their protected identifiers or domains before registration is open to the general public to avoid potentially deceptive and "abusive" business practices.

"It could be highly economically wasteful, in view of the experience in the existing open gTLDs over the past five years, to add new open gTLDs without any safeguard against the grabbing or the squatting of famous and well-known marks by unauthorized parties in those new open gTLDs," the WIPO said in its report.

The WIPO is proposing that owners of well-known domains obtain an exclusion that would not be granted automatically upon application but pursuant to a decision by a panel of independent trademark experts.

Once granted, the exclusion would be valid indefinitely. However, a third party with a legitimate interest in registering a domain name that is blocked by an exclusion could at a later stage apply to have the exclusion cancelled in respect of any of the gTLDs for which it was granted. The cancellation would then enable the third party to register the disputed domain name.

The exclusion also would not protect website owners from losing out to close phonetic or spelling variations.

In measuring the benefits of such a policy, the report stated that operators of new gTLDs would not be required to develop their own IP protection mechanisms, ICANN would not be required to monitor the correct implementation of those protection mechanisms and registry disputes over misappropriated domain sales would be reduced.

The WIPO is hosting an online discussion on the issue from June 1-15, which will be presented at the WSIS Tunis Summit.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Polish Government Proposes AV Mandate for Adult Sites

Poland’s Council of Ministers on Tuesday endorsed a proposed national law that would require sites and platforms to age-verify users to prevent minors from accessing adult content online.

Brazil Launches Complaints Page for AV Violations, Other Issues

Brazil’s National Data Protection Authority (ANPD) on Monday debuted a portal where citizens can report possible violations of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

FSC Launches 'Speak Out' Media Campaign for Creators

The Free Speech Coalition (FSC) has announced the launch of FSC Speak Out, a media campaign for content creators to tell their stories.

Pineapple Support, Stripchat to Host LGBTQ Support Group

Pineapple Support and Stripchat are hosting a free online support group for LGBTQ+ individuals within the adult industry, titled "LGBTQ and Proud."

Pornhub Awards Fiesta: A Night of Music, Dancing and Camaraderie

The eighth annual Pornhub Awards transformed Los Candiles Night Club in Glassell Park into a celebration of glamour, glitter, fashion and fame Wednesday night, as performers, creators and industry insiders toasted the year’s winners and danced late into the night while Diplo and Midnight Mary kept the party pulsing from behind the decks.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

FSC Launches Pride Fundraising Drive

The Free Speech Coalition (FSC) has launched its Pride Fundraising Drive to support its efforts on behalf of the LGBTQ+ community.

Cultpix Debuts AI-Generated Vintage Adult Films at Cannes

At this year’s Cannes Film Festival, B-movie streaming service Cultpix debuted a collection of AI-generated short films drawn from erotic magazine photo spreads published 50 years ago.

Ofcom Fines Youngtek Solutions $800K for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed fines totaling 600,000 pounds (more than $800,000) against adult site operator Youngtek Solutions for failing to implement age checks and respond to information requests as required for compliance with the Online Safety Act.

Pornhub Launches Lesbian Site 'Pornhub Sapphic'

Pornhub has launched Pornhub Sapphic, a site dedicated to female and non-binary content and creators.

Show More