Smashbucks Taps New Director of Business Development

LOS ANGELES — Affiliate program Smashbucks announced today that it has hired Andre Merwe, aka justsexxx, as its director of business development.

Merwe will head up efforts to work with webmasters to create new programs, help increase affiliate revenue and develop new promotion tools for all Smashbucks programs.

Merwe comes from a long adult industry background with extensive experience in all sectors.

"He is uniquely qualified, and we are excited to have Andre join our program." Smashbucks co-owner Mike Hawk said. "His deep industry expertise and knowledge make him well suited to lead Smashbucks’ marketing initiatives."

Smashbucks offers a variety of niche content, including several websites that feature classic material, such as its flagship PornStarClassic.com website, which features performers Tori Wells, Racquel Darrian, Ginger Lynn, Christy Canyon and John Holmes.

Other sites on the Smashbucks program include CaballeroClassics.com, ClassicVivid.com, LegendMovies.com, NakedCloset.com and MensMovies.com.

Merwe can be contacted at Andre@smashbucks.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SWR Data Publishes 'Clip Trend' Report

Adult industry market research outfit SWR Data has published a report on the performance of clip platforms and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

AEBN Publishes Popular Searches by Country for December, January

AEBN has released the list of popular searches from its straight and gay theaters, by country, for December and January.

Jim Austin Joins CrakRevenue Team

Strategist Jim Austin has been hired by CrakRevenue.

Judge Dismisses NCOSE-Backed Suits Against Adult Sites Over Kansas AV Law

A federal judge on Tuesday dismissed lawsuits brought against two adult websites in Kansas for alleged violations of the state’s age verification law.

Aylo/SWOP Panel Spotlights Creators' Struggle for Digital, Financial Rights

Aylo and Sex Workers Outreach Project (SWOP) Behind Bars presented, on Tuesday, an online panel on creators’ rights, debanking and deplatforming.

AV Bulletin: Canada, Italy, Australia Updates

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Holly Randall Soft Launches 'Wet Ink' Magazine

Holly Randall has officially soft-launched the creator-focused publication Wet Ink Magazine.

Show More