Merwe will head up efforts to work with webmasters to create new programs, help increase affiliate revenue and develop new promotion tools for all Smashbucks programs.
Merwe comes from a long adult industry background with extensive experience in all sectors.
"He is uniquely qualified, and we are excited to have Andre join our program." Smashbucks co-owner Mike Hawk said. "His deep industry expertise and knowledge make him well suited to lead Smashbucks’ marketing initiatives."
Smashbucks offers a variety of niche content, including several websites that feature classic material, such as its flagship PornStarClassic.com website, which features performers Tori Wells, Racquel Darrian, Ginger Lynn, Christy Canyon and John Holmes.
Other sites on the Smashbucks program include CaballeroClassics.com, ClassicVivid.com, LegendMovies.com, NakedCloset.com and MensMovies.com.
Merwe can be contacted at Andre@smashbucks.com.