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New YouTube Tools Turn Sites Into Video-Sharing Hubs

SAN BRUNO, Calif. — Webmasters using YouTube to handle video transcoding now can keep the uploading interface local and branded for their own site.

The new extended API interface allows webmasters to essentially build their own private YouTube, which could help the hundreds of online adult sites and individual porn stars that depend on the platform to link to external sites. It also allows webmasters to dump the YouTube logo that typically accompanies YouTube videos.

Webmasters also have access to “chromeless” video windows with the play/pause buttons removed.

The chromeless windows, with or without the YouTube logo, then can be skinned with the webmaster’s own site logo and button set to create a unique custom video player.

Additional features include the ability to add and edit metadata like titles, descriptions, ratings, comments, favorites and contacts.

YouTube is the Internet’s dominant video-sharing website. As of last week, YouTube search returns amounted to about 76 million videos and nearly 3 million user channels.

Users of Google-owned YouTube can flag content deemed objectionable. Flagged material is reviewed and explicit adult-oriented videos are removed.

YouTube has released a video explaining some of the new features here.

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