St. Pauli's Oldest Brothel Closes

HAMBURG, Germany — Even the world's oldest profession is falling on hard times, as evidenced by the announcement this week of the closing of Hamburg's oldest bordello, located in the city's famous red-light district.

Established in 1948, the family-run Hotel Luxor will be closed down next month. The reason, according to local newspaper reports, is a lack of business — due in part, says its madam, because of the rise of Internet porn.

Another reason cited by madam Waltraud Mehrer for the drop in brothel customers was the rise of call-girl services, as well as "noisy discos and dance clubs" located near her business.

"You can't make any big money selling sex in St. Pauli any more," Mehrer said. "The only things still in operation are the table-dance clubs."

Today, the Hotel Luxor is only open Tuesday through Friday nights and employs four prostitutes — down from its 1970s heyday when it was open seven days a week and staffed by 12 prostitutes.

"Our customers were well off, they didn't scrimp," Mehrer said. "That's also changed today."

"Two €2,000 [clients] per night – it was like that once," Nicole, one of Mehrer's girls, said. "Now I can only dream of that. I've been here a year and only earn around €200 per shift."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

XBIZ Miami's Host Hotel Sold Out; Additional Hotel Added

Guest rooms at XBIZ Miami’s exclusive conference venue, Goodtime Hotel in South Beach, are now completely sold out.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Pineapple Support Names Ocean Hanx Brand Ambassador

Pineapple Support has named creator Ocean Hanx as its newest brand ambassador.

Meta Restores Playboy Germany Facebook Page After Court Order

The Facebook page of Playboy Germany, the German-language edition of the magazine, is now back online after a two-month suspension by Meta, following an order by the Düsseldorf Regional Court.

Show More