St. Pauli's Oldest Brothel Closes

HAMBURG, Germany — Even the world's oldest profession is falling on hard times, as evidenced by the announcement this week of the closing of Hamburg's oldest bordello, located in the city's famous red-light district.

Established in 1948, the family-run Hotel Luxor will be closed down next month. The reason, according to local newspaper reports, is a lack of business — due in part, says its madam, because of the rise of Internet porn.

Another reason cited by madam Waltraud Mehrer for the drop in brothel customers was the rise of call-girl services, as well as "noisy discos and dance clubs" located near her business.

"You can't make any big money selling sex in St. Pauli any more," Mehrer said. "The only things still in operation are the table-dance clubs."

Today, the Hotel Luxor is only open Tuesday through Friday nights and employs four prostitutes — down from its 1970s heyday when it was open seven days a week and staffed by 12 prostitutes.

"Our customers were well off, they didn't scrimp," Mehrer said. "That's also changed today."

"Two €2,000 [clients] per night – it was like that once," Nicole, one of Mehrer's girls, said. "Now I can only dream of that. I've been here a year and only earn around €200 per shift."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pre-Nominations Now Open for 2026 TEAs

The pre-nomination period for the 2026 Trans Erotica Awards (TEAs) is now open.

FSC Releases Updated Age-Verification Toolkit

The Free Speech Coalition (FSC) has announced the release of its updated age verification toolkit.

Duke Tax Joins Pineapple Support as Supporter-Level Sponsor

Duke Tax has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

UK Moving Ahead with Plan to Outlaw 'Choking' Content

The U.K. government has announced its intent to follow through on criminalizing “choking” content, a plan that was announced earlier this year.

Italy to Require Age Verification for Adult Sites

Italian media regulator AGCOM has announced that all sites and platforms hosting adult content will be required to implement age verification systems starting Nov. 12 to prevent access by users under 18.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Show More