St. Pauli's Oldest Brothel Closes

HAMBURG, Germany — Even the world's oldest profession is falling on hard times, as evidenced by the announcement this week of the closing of Hamburg's oldest bordello, located in the city's famous red-light district.

Established in 1948, the family-run Hotel Luxor will be closed down next month. The reason, according to local newspaper reports, is a lack of business — due in part, says its madam, because of the rise of Internet porn.

Another reason cited by madam Waltraud Mehrer for the drop in brothel customers was the rise of call-girl services, as well as "noisy discos and dance clubs" located near her business.

"You can't make any big money selling sex in St. Pauli any more," Mehrer said. "The only things still in operation are the table-dance clubs."

Today, the Hotel Luxor is only open Tuesday through Friday nights and employs four prostitutes — down from its 1970s heyday when it was open seven days a week and staffed by 12 prostitutes.

"Our customers were well off, they didn't scrimp," Mehrer said. "That's also changed today."

"Two €2,000 [clients] per night – it was like that once," Nicole, one of Mehrer's girls, said. "Now I can only dream of that. I've been here a year and only earn around €200 per shift."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Segpay Opens New Global Headquarters in Boca Raton

Segpay has selected Boca Raton for its new global headquarters.

X3 Euro All-Stars Paint Amsterdam Red in Billboard Campaign

The X3 Expo Euro All-Stars are making a splash on the vibrant streets of Amsterdam as the creator-first fan event prepares to make its debut on the continent.

Tiny Secret Games Taps Pauline Schmiechen for Growth and Partnerships Advisor

Adult game studio Tiny Secret Games has named Pauline Schmiechen as its new growth and partnerships advisor.

BranditScan Names Aerie Saunders as Community Manager

BranditScan has named Aerie Saunders as its new community manager.

'Goddess' Charlotte Sins Blesses the September Issue of X3 Magazine

Charlotte Sins graces the cover of the September issue of X3 magazine, the premier publication capturing the real personalities, passions, and stories behind top stars.

Centrobill Names Len Garcia as Chief Sales Officer

Centrobill has named Len Garcia as its new chief sales officer.

Mistrezz.AI Joins ASACP as Corporate Sponsor

The UK-based adult AI companion platform Mistrezz.AI has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

Woodhull Freedom Foundation Debunks Pornography Myths in Latest Edition of 'Fact Checked' Series

Woodhull Freedom Foundation is hosting the latest edition of its virtual series “Fact Checked by Woodhull,” addressing myths about pornography.

Utah VPN Enforcement Pause Extended in Aylo Lawsuit

Provisions of a Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force in May, have again been put on hold temporarily.

Anti-Censorship Bill Could Shield US Sites From Foreign AV Laws

A Republican congressman has introduced legislation to bar U.S. courts from helping to enforce any foreign law restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

Show More