St. Pauli's Oldest Brothel Closes

HAMBURG, Germany — Even the world's oldest profession is falling on hard times, as evidenced by the announcement this week of the closing of Hamburg's oldest bordello, located in the city's famous red-light district.

Established in 1948, the family-run Hotel Luxor will be closed down next month. The reason, according to local newspaper reports, is a lack of business — due in part, says its madam, because of the rise of Internet porn.

Another reason cited by madam Waltraud Mehrer for the drop in brothel customers was the rise of call-girl services, as well as "noisy discos and dance clubs" located near her business.

"You can't make any big money selling sex in St. Pauli any more," Mehrer said. "The only things still in operation are the table-dance clubs."

Today, the Hotel Luxor is only open Tuesday through Friday nights and employs four prostitutes — down from its 1970s heyday when it was open seven days a week and staffed by 12 prostitutes.

"Our customers were well off, they didn't scrimp," Mehrer said. "That's also changed today."

"Two €2,000 [clients] per night – it was like that once," Nicole, one of Mehrer's girls, said. "Now I can only dream of that. I've been here a year and only earn around €200 per shift."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Platform Pulse: Inside the Technology and Trends Powering the Direct-to-fan Economy

For a brief, glittering moment, the fan-platform boom felt like a modern-day gold rush. The premise seemed simple: Open an account, post some tantalizing content and watch the subscriptions roll in. OnlyFans became a household name, "selling feet pics" became a cultural punchline and creators poured into the market hoping to claim their share of the action.

FSC Sets Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) has published dates and qualifiers for its upcoming board of directors election.

Aylo Wins Preliminary Injunction Against Utah AV Law's VPN Rule

A federal court on Thursday issued a preliminary injunction preventing the state of Utah from enforcing a legal provision that would make adult websites liable if minors in the state circumvent geolocation efforts in order to bypass age verification.

Ofcom Investigates Pornhub's Device-Based UK Age Checks

U.K. media regulator Ofcom has opened an investigation to determine whether Pornhub parent company Aylo’s use of device-based age verification complies with the U.K.’s Online Safety Act.

'Studio Vanniall' Launches Through PAYSITE

Vanniall's official website StudioVanniall.com has launched through PAYSITE.

France Weighs Ban on Purchase of 'Remote' Sexual Services

The French National Assembly is considering a proposal to criminalize the purchase, and/or facilitation by online platforms, of sexual services performed remotely by streamers and custom content creators.

YourVids Launches Customizable Subscription Feature for Creators

YourVids has rolled out YourFans, a service that allows creators to design customizable subscription tiers, from which they receive 100% of the revenue.

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the upcoming release of the first feature-length title from her new production company.

Adult Game Fest Announces Nominees for Inaugural Awards Show

Organizers of the inaugural Adult Game Fest virtual trade show have announced the nominees for their inaugural awards ceremony, taking place Saturday, Sept. 26, at 5 p.m. (PDT).

Byborg Enterprises Joins Pineapple Support as Sponsor

Byborg Enterprises has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More