Traffic Dude, ExpressPro Announce Merger

PUEBLO, Colo. — The management team at Traffic Dude has announced a long-term partnership with ExpressPro, a search marketing agency offering paid inclusion advertising services on top-tier search engines.

The combined company will operate under the Traffic Dude brand. Terms of the deal were not disclosed.

"As a result of a longstanding relationship and looking at ways to create better economies of scale, the ExpressPro business, in its entirety, will be managed and operated by Traffic Dude," Scott Rabinowitz, Traffic Dude cofounder, told XBIZ. "We know the operators of ExpressPro, have known them for many years in different capacities. We respect their business. Myself and our V.P. Rainey Stricklin have both purchased paid-inclusion campaigns on behalf of different companies.

"We're very familiar with their core product, and it's a natural fit," he said.

The combined organization will support and manage paid inclusion campaigns for current ExpressPro and Traffic Dude clients, and will jointly support new clients. These services will be offered along with Traffic Dude’s existing range of media buying and traffic management offerings.

“We’ve been great friends with the Traffic Dude team for years," said Greg Dumas, president of the parent company for ExpressPro. "During our conversations one thing became clear: We are both committed to providing quality traffic products that generate a solid return on investment to our clients, innovative technology, and a dedication to service. Combining forces with an established industry firm to offer a broader range of quality, targeted advertising products to our client base is the best move for us and for our clients.”

Tela Andrews, vice president and general manager of ExpressPro, will continue to manage the paid search business on behalf of the Traffic Dude organization. Traffic Dude Vice President Rainey Stricklin will supervise overall sales operations for the company and the integration of the ExpressPro business into Traffic Dude operations. The combined organization will maintain its key staff in various markets including Los Angeles, Florida, Toronto and Arizona.

Traffic Dude, which won an XBIZ Award for Emerging Web Company of the Year award in January, is an adult-focused advertising agency that specializes in bringing consumer advertising options to a broad client base and licensing AdZones, its premium ad serving solution.

Express Pro specializes in driving targeted search engine traffic to client websites, with services including paid inclusion, keyword marketing and domain management.

For more information, visit the Traffic Dude and Express Pro websites, or email expresspro@trafficdude.net.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More