Traffic Dude, ExpressPro Announce Merger

PUEBLO, Colo. — The management team at Traffic Dude has announced a long-term partnership with ExpressPro, a search marketing agency offering paid inclusion advertising services on top-tier search engines.

The combined company will operate under the Traffic Dude brand. Terms of the deal were not disclosed.

"As a result of a longstanding relationship and looking at ways to create better economies of scale, the ExpressPro business, in its entirety, will be managed and operated by Traffic Dude," Scott Rabinowitz, Traffic Dude cofounder, told XBIZ. "We know the operators of ExpressPro, have known them for many years in different capacities. We respect their business. Myself and our V.P. Rainey Stricklin have both purchased paid-inclusion campaigns on behalf of different companies.

"We're very familiar with their core product, and it's a natural fit," he said.

The combined organization will support and manage paid inclusion campaigns for current ExpressPro and Traffic Dude clients, and will jointly support new clients. These services will be offered along with Traffic Dude’s existing range of media buying and traffic management offerings.

“We’ve been great friends with the Traffic Dude team for years," said Greg Dumas, president of the parent company for ExpressPro. "During our conversations one thing became clear: We are both committed to providing quality traffic products that generate a solid return on investment to our clients, innovative technology, and a dedication to service. Combining forces with an established industry firm to offer a broader range of quality, targeted advertising products to our client base is the best move for us and for our clients.”

Tela Andrews, vice president and general manager of ExpressPro, will continue to manage the paid search business on behalf of the Traffic Dude organization. Traffic Dude Vice President Rainey Stricklin will supervise overall sales operations for the company and the integration of the ExpressPro business into Traffic Dude operations. The combined organization will maintain its key staff in various markets including Los Angeles, Florida, Toronto and Arizona.

Traffic Dude, which won an XBIZ Award for Emerging Web Company of the Year award in January, is an adult-focused advertising agency that specializes in bringing consumer advertising options to a broad client base and licensing AdZones, its premium ad serving solution.

Express Pro specializes in driving targeted search engine traffic to client websites, with services including paid inclusion, keyword marketing and domain management.

For more information, visit the Traffic Dude and Express Pro websites, or email expresspro@trafficdude.net.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More