Jameson Reveals Just How Lucrative ClubJenna Is

SCOTTSDALE, Ariz. — Business is booming for Jenna Jameson’s ClubJenna as revenue is expected to climb this year to $30 million, a 30 percent increase from last year’s figures, according to an article in this week’s Forbes magazine.

With the hike in revenue, profits are expected to reach nearly $15 million this year, she told Forbes.

ClubJenna, which typically sells 50,000 videos that go for $50 a unit, also is lining up five new actresses for the label — excelling the studio’s output to a projected three dozen in 2005 from only three in 2004.

Not bad for Jameson, 31, who hasn't had sex on-camera with a male partner (other than her husband Jay G. Grdina) in seven years.

Porn’s best-known personality, with all the mainstream attention, is attempting to transcend the adult biz to become a bona fide celebrity.

She regularly appears on “The Howard Stern Show,” as well as “The O’Reilly Factor.” Her memoir, “How to Make Love Like a Porn Star,” spent six weeks on the New York Times bestseller list last year. And, she is making a fortune off ringtones, or “moantones,” through her Y-Tell division. She also has a sex toy line, as well as a Jenna doll, and markets an online video game.

There’s more. Jameson now has scored another coup as the A&E network is reviewing a new pilot for a reality series. Further, there are talks she wants to do a film on her life story.

She also is ready to get into Jenna-branded strip clubs, cosmetics and a clothing line.

"I always wanted to be a star," Jameson told Forbes. "I've always embraced my hardcore roots, but becoming a household name was an important thing to me."

Since 1993, Jameson has starred in more than 50 adult videos, selling millions of copies worldwide.

Thousands of ClubJenna members pay $35 a month for access to her site, which rakes in $12 million annually (or 40 percent of ClubJenna's annual revenue). ClubJenna also runs 16 other adult stars' websites, including all five ClubJenna women and Vivid Entertainment starlets Tera Patrick and Briana Banks.

Jameson, in the Forbes article, revealed that she pays her new stars a base of $50,000 to $150,000 a year, plus a 3 percent cut of any sales over the 10,000-copy mark.

"This has developed from an individual star into a porn conglomerate," said Grdina, who acts as her manager and goes by the stage name Justin Sterling. "Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name."

Forbes magazine published the piece on Jameson as part of its “Celebrity 100” list.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Rachael Cavalli Leads Latest From Devil's Film

Rachael Cavalli stars with Axel Haze in the latest installment of Devil's Film series "Sugar and Creampies."

Cubbi Thompson on Turning the Page From Creator to Performer

Cubbi Thompson's signature two-tone coiffure is nearly as recognizable as the performer herself. What some might not know, however, is that the look traces back to an unlikely inspiration: eccentric Harry Potter villain Bellatrix Lestrange.

Serenity Cox Performs Her 1st DP in 'Equilibrium' From Deeper

Multi-XMAs winner Serenity Cox performs her first DP alongside Seth Gamble and Vince Karter in the second installment of Vixen Media Group studio imprint Deeper’s Fantasy Feature “Equilibrium.”

Ophelia Fae Is Hustler's 'Cover Honey' for August

Ophelia Fae is the Cover Honey for the August issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Ellen Stagg.

Zariah Aura, Lexi Lore Headline Latest Volume of TransSensual's 'TS Chronicles'

Zariah Aura and Lexi Lore topline the third volume of “TS Chronicles” from Mile High Media studio imprint TransSensual.

Jazmine Cruz Makes Her WIFEY Debut

Jazmine Cruz has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband JR and Derek Savage.

Hentaied Pro Debuts Limited Series 'Ectoplasmed'

Hentaied Pro has dropped the first installment of the new limited series “Ectoplasmed,” titled “Lingering Spirit.”

Charlotte Sins Fronts Latest From Kink.com

Charlotte Sins stars with Victor Ray in the latest release from Kink.com’s “Dungeon Sex” series, titled “Roped Up and Spread Out.”

Octavia Red Leads Latest From Kink.com

XMAs winner Octavia Red stars with director John Paul “The Pope” in the latest installment of Kink.com’s "Device Bondage" series, titled “Fiery Slut in Strict Bondage.”

Lilly Bell, Lana Smalls Star in Latest From ERIKALUST

Multi-XMAs winner Lilly Bell stars with Lana Smalls in the latest release from ERIKALUST, titled “Made to Taste.”

Show More