Jameson Reveals Just How Lucrative ClubJenna Is

SCOTTSDALE, Ariz. — Business is booming for Jenna Jameson’s ClubJenna as revenue is expected to climb this year to $30 million, a 30 percent increase from last year’s figures, according to an article in this week’s Forbes magazine.

With the hike in revenue, profits are expected to reach nearly $15 million this year, she told Forbes.

ClubJenna, which typically sells 50,000 videos that go for $50 a unit, also is lining up five new actresses for the label — excelling the studio’s output to a projected three dozen in 2005 from only three in 2004.

Not bad for Jameson, 31, who hasn't had sex on-camera with a male partner (other than her husband Jay G. Grdina) in seven years.

Porn’s best-known personality, with all the mainstream attention, is attempting to transcend the adult biz to become a bona fide celebrity.

She regularly appears on “The Howard Stern Show,” as well as “The O’Reilly Factor.” Her memoir, “How to Make Love Like a Porn Star,” spent six weeks on the New York Times bestseller list last year. And, she is making a fortune off ringtones, or “moantones,” through her Y-Tell division. She also has a sex toy line, as well as a Jenna doll, and markets an online video game.

There’s more. Jameson now has scored another coup as the A&E network is reviewing a new pilot for a reality series. Further, there are talks she wants to do a film on her life story.

She also is ready to get into Jenna-branded strip clubs, cosmetics and a clothing line.

"I always wanted to be a star," Jameson told Forbes. "I've always embraced my hardcore roots, but becoming a household name was an important thing to me."

Since 1993, Jameson has starred in more than 50 adult videos, selling millions of copies worldwide.

Thousands of ClubJenna members pay $35 a month for access to her site, which rakes in $12 million annually (or 40 percent of ClubJenna's annual revenue). ClubJenna also runs 16 other adult stars' websites, including all five ClubJenna women and Vivid Entertainment starlets Tera Patrick and Briana Banks.

Jameson, in the Forbes article, revealed that she pays her new stars a base of $50,000 to $150,000 a year, plus a 3 percent cut of any sales over the 10,000-copy mark.

"This has developed from an individual star into a porn conglomerate," said Grdina, who acts as her manager and goes by the stage name Justin Sterling. "Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name."

Forbes magazine published the piece on Jameson as part of its “Celebrity 100” list.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

VMG Celebrates 10th Anniversary of 'Vixen' Imprint

Vixen Media Group (VMG) is marking the 10th anniversary of its flagship studio imprint, Vixen.

Gal Ritchie, Rissa May Lead Latest From Bellesa Plus

Gal Ritchie and Rissa May star in the new release from Bellesa Plus, titled “Double-Booked.”

Ivy Ireland Toplines Vince Karter's 'Back to Dark'

Ivy Ireland headlines reigning and three-time XMAs Male Performer of the Year Vince Karter’s latest Evil Angel directorial, “Back to Dark.”

Jazmin Black Performs 1st All-Girl Scene in Her Girlsway Debut

Jazmin Black performs her first all-girl scene in her Girlsway debut, alongside Ella Reese and Jewelz Blu, in the studio’s latest release, “Throuple’s Counseling.”

Richard Mann Drops New Evil Angel Scene With Daisy Stone, Alexis James

Daisy Stone and Alexis James star in an Evil Angel scene alongside director/performer Richard Mann.

Abella Danger Serves Glamour and Gab at Live 'Danger She Spoke' Premiere

Multi-XMA-winning performer Abella Danger slipped into a sexy new role Thursday night, making her talk show host debut with "The Abella Show: Danger She Spoke," a new show and podcast featuring revealing conversations with fellow performers and industry personalities.

Meddle Blooms Fronts Latest From Grooby VR

Meddle Blooms stars in the latest release from Grooby VR, titled "How Do I Look?"

Claudia Ross Wraps Production on Elegant Angel Feature 'Octavia Loves Girls'

Elegant Angel has announced that production has wrapped on the all-girl feature, "Octavia Loves Girls," directed by Claudia Ross.

Leah Layz Makes Her WIFEY Debut

Leah Layz has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Logan and Anton Harden.

Raissa Bellini Makes Her Blacked Raw Debut

Raissa Bellini has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Hollywood Cash and Isiah Maxwell.

Show More