Jameson Reveals Just How Lucrative ClubJenna Is

SCOTTSDALE, Ariz. — Business is booming for Jenna Jameson’s ClubJenna as revenue is expected to climb this year to $30 million, a 30 percent increase from last year’s figures, according to an article in this week’s Forbes magazine.

With the hike in revenue, profits are expected to reach nearly $15 million this year, she told Forbes.

ClubJenna, which typically sells 50,000 videos that go for $50 a unit, also is lining up five new actresses for the label — excelling the studio’s output to a projected three dozen in 2005 from only three in 2004.

Not bad for Jameson, 31, who hasn't had sex on-camera with a male partner (other than her husband Jay G. Grdina) in seven years.

Porn’s best-known personality, with all the mainstream attention, is attempting to transcend the adult biz to become a bona fide celebrity.

She regularly appears on “The Howard Stern Show,” as well as “The O’Reilly Factor.” Her memoir, “How to Make Love Like a Porn Star,” spent six weeks on the New York Times bestseller list last year. And, she is making a fortune off ringtones, or “moantones,” through her Y-Tell division. She also has a sex toy line, as well as a Jenna doll, and markets an online video game.

There’s more. Jameson now has scored another coup as the A&E network is reviewing a new pilot for a reality series. Further, there are talks she wants to do a film on her life story.

She also is ready to get into Jenna-branded strip clubs, cosmetics and a clothing line.

"I always wanted to be a star," Jameson told Forbes. "I've always embraced my hardcore roots, but becoming a household name was an important thing to me."

Since 1993, Jameson has starred in more than 50 adult videos, selling millions of copies worldwide.

Thousands of ClubJenna members pay $35 a month for access to her site, which rakes in $12 million annually (or 40 percent of ClubJenna's annual revenue). ClubJenna also runs 16 other adult stars' websites, including all five ClubJenna women and Vivid Entertainment starlets Tera Patrick and Briana Banks.

Jameson, in the Forbes article, revealed that she pays her new stars a base of $50,000 to $150,000 a year, plus a 3 percent cut of any sales over the 10,000-copy mark.

"This has developed from an individual star into a porn conglomerate," said Grdina, who acts as her manager and goes by the stage name Justin Sterling. "Her brand has been developed with the reputation of being the best, and now we are capitalizing on that and monetizing the name."

Forbes magazine published the piece on Jameson as part of its “Celebrity 100” list.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Adult Time Releases New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

River Lynn Toplines Pat Myne's 'Phat Ass for Days'

River Lynn headlines director Pat Myne's latest release, "Phat Ass for Days," from Evil Angel.

Kitana Lure, Angelika Grays Star in Latest From MixedX

Kitana Lure and Angelika Grays star in the latest release from MixedX, titled “The Power of Lust.”

Jessie Rogers Fronts Latest From Blacked

Jessie Rogers has made her debut for Vixen Media Group (VMG) studio imprint Blacked, alongside Damion Dayski.

Penny Barber Makes Her Slayed Debut

Reigning XMAs MILF Performer of the Year Penny Barber has made her debut for Vixen Media Group studio imprint Slayed, alongside Phoenix Marie.

Marvin Love Directs BDSM Release for Brazzers

Brazzers has released a BDSM scene directed by Marvin Love, titled “Lock Stock & Anal.”

Jasmine Sherni Makes Her Dorcel Debut

Jasmine Sherni has made her Dorcel debut alongside Vicki Chase and Isiah Maxwell in the studio's latest release, “The Initiation of Vicki Chase.”

Show More