AWE Taps Katie Smith to Lead Business Development

LOS ANGELES — Industry veteran Katie Smith has been selected to oversee business development for Adult Webmaster Empire (AWE), an affiliate program whose main consumer products focus on live video, chat and niche websites.

"Our traffic sources are healthy. Revenue growth is strong historically and rising," Smith said. "We have the capital to develop, test and nurture our partners. It's time to take the business to the next level and explore new territory."

One of the ways Smith plans to take AWE to the next level is by developing an all-new AWE white label tool for leading traffic generators.

"It's our goal to prove to affiliates that our system will generate more money than any competitor. And we're willing to put our money where our mouth is. This upcoming program is as close to a guarantee as it gets," she said.

A former senior director for Playboy Online, Smith most recently was head of New Media for Playboy TV, where she produced the company's first subscription website loyalty program, enhanced targeted cross-sale programs and oversaw new and optimized product development that increased lifetime customer value resulting in over $2 million in found revenue the first-year, and doubled that number the second-year.

Smith also led the new media team in launching the company's first-ever dedicated viral-social-video networking group and related data acquisition programs for the TV division.

"Playboy is one of the finest brands in the world. I'm proud of my working relationship and success with our teams at the media center in Los Angeles and the digital media and corporate office in Chicago," Smith said. "Now it's time to bring more good things to life with AWE's proven successful team."

Smith is also the founder and advising partner of (THROB) 3ob.com, operated by her partner in the firm, Jeff Random.

Current AWE affiliates and partners are encouraged to continue working with their existing account representatives. Potential white label partners with feedback, tool suggestions and business ideas can contact Katie Smith at (888) AWE-3221 or by email at katie.smith@awempire.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Show More