“Sponsors can now go to one place for advertising opportunities at any time and find exactly what they are looking for,” XBiz Sales Manager Kristen Kaye said. “It takes the guess-work out of media planning.”
XBizmediakit.com details creative specifications, guidelines and deadlines for the monthly print publication XBiz World and the daily news portal XBiz.com.
XBiz Director of Creatives and Technology Kasey Koslova said the media kit “serves as an invaluable tool to our advertisers, particularly in addressing the application and relative ambiguity of 2257 regulations as they apply to XBiz.com and XBiz World.”
Kaye said the online site was created “to ensure that media buying is easy and enjoyable” for XBiz sponsors.