Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NYU Study Finds Age Verification Laws Don't Work

A group of university researchers has published a study whose findings suggest that age verification laws are ineffective at achieving their stated goal of preventing minors from accessing adult content.

XVideos Loses Advertiser Reporting Appeal in EU Court

Web Group Czech Republic (WGCZ), parent company of XVideos, has lost an appeal in the top EU court to be temporarily exempted from a requirement to publish a list of the site's advertisers.

Nina Nova Makes Her Reality Kings Debut

Nina Nova has made her Reality Kings debut alongside Lysagna Del Ray and 2022 XMAs Male Performer of the Year Mick Blue.

Monster Cocks Debuts 'Mamma's Boy' Dildo

Pleasure brand Monster Cocks has introduced its new “Friday the 13th”-inspired Mamma’s Boy dildo.

Perifit Inks Distro Deal With Holiday Products

Pleasure brand Perifit has signed a distribution deal with Holiday Products.

Wicked Releases 4th Installment of Seth Gamble's Erotic Thriller 'Clout'

Wicked Pictures has released the fourth installment of multi-XMAs award winner Seth Gamble's latest feature, "Clout."

Male Power, Eye of Love Partner for New Apparel Campaign

Male Power has partnered with Eye of Love for a new apparel campaign.

Vixen Media Group Extends Exclusive Contract With Jason Luv

Vixen Media Group has renewed its exclusive contract with Jason Luv.

Nobü Introduces 'Cëto' Vibrating Grinding Pad

Nobü is expanding its Beasties collection with the Cëto vibrating grinding pad.

Orion Debuts 'RC Lay-On Multi-Toy' From Couples Choice Line

Orion Wholesale has introduced the RC Lay-On Multi-Toy from its Couples Choice line.

Show More