K-Y Introduces His-and-Hers Enhancing Lube

SKILLMAN, N.J. — Lubricant manufacturer K-Y has announced the release of its first-ever product created for the couples market, K-Y Brand Yours+Mine.

The his-and-hers lubricant comes packaged in two tubes, each with a different sensation-enhancing formula. The labeling on the tubes is glow-in-the-dark, making it easier to locate in a darkened room.

"K-Y Brand Yours+Mine was developed for couples to experience and enjoy together," K-Y’s director of personal care products Daniel Weiss said. "Through our ongoing conversations with consumers, we have found that couples are consistently looking for ways to enhance their time together. We recognize that it is not just about one partner or the other — it is about the couple."

The product packaging features a sleek, modern design with the test tubes presented in a black box with silver trim. The masculine version of lubricant is colored electric blue, while the feminine formula is colored purple. The tubes contain 1.5 ounces and have easy-to dispense caps.

The women’s’ version of the lubricant is described as providing a “thrilling” sensation, while the men’s formula was called “invigorating,” in the company’s statement.

According to K-Y, Yours+Mine was developed to encourage communication between couples that are interested in exploring different aspects of intimacy and stimulation.

The product reflects a growing acceptance of adult enhancement products in the mainstream marketplace, and will be retailed at drug, grocery and mass retailers. Suggested retail price for K-Y brand Yours+Mine is $19.99.

K-Y Brand also manufacturers several other enhancing lubricants including Intrigue, Intrigue Heat, 2-in-1 Tingling, Sensual Mist, Touch Massage and LiquiBeads, among others.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Show More