Hustler Rolls Out Men's Underwear Line

NEW YORK — Hustler Underwear has announced its line of men's designer underwear in briefs, boxer briefs and boxers, featuring performance fabrics as well as luxury materials like satin.

According to Hustler Underwear National Sales Manager Oliver Gold, consumer response has been positive.

"The customers were very impressed, and the orders prove it,” Gold said. “From big chains to single-owner shops, buyers placed significant orders — especially considering the product is brand-new and totally unique. I can't wait to watch what happens when this product hits the shelves."

Planning for the line started last fall and includes eight distinct categories, covering a wide range of style options: cotton basics, performance microfiber, woven cotton boxers, printed cotton street boxers, printed cotton novelty boxers, printed cotton boxer briefs, printed cotton trunks and satin boxers.

According to Hustler Underwear President Elan Rofé, the products were designed with comfort in mind, as well as style and quality.

"It's simple: men won't come back if the underwear doesn't fit. That's why we couldn't accept anything but the best,” Rofé said. “We went back and forth between the fit department and the factory three times before we were satisfied, and I put these underwear on every man in my office. Even my father agrees they're the most comfortable underwear he's ever worn."

All the underwear designs come with Hustler-brand logo elastic, as well as some designs that feature print materials.

All lines come in high-end packaging and suggested retail price for the multipacks ranges between $24.95 and $29.95.

The complete line will be ready to ship on June 30.

A downloadable catalog for the Hustler Men’s Underwear line will be available at the wholesale website within the next month.

For print catalogs and information, e-mail sales@hustlerlingerie.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lovehoney Launches 'Dild-Os' Adult Cereal Featuring Free Vibrator in Every Box

Lovehoney has partnered with cereal brand Surreal to launch a breakfast product called Dild-Os, which includes a free vibrator in every box.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new three-function vibrator from its Javida line.

BeYourLover Debuts 'Joy Cup' Vibrator

Pleasure brand BeYourLover has introduced its Joy Cup clitoral sucking vibrator.

Wicked Sensual Care Spotlighted at New York Museum of Sex Museum

Wicked Sensual Care’s Simply Timeless lubricant collection is being featured in a window display at the Museum of Sex in New York City.

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away. He was 78.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Show More