Vivid Entertainment Faces Off With Another Vivid

SAN JOSE, Calif. — Vivid Entertainment attorneys are slated to meet face to face with counsel from Vivid, the San Jose nightclub, in July.

A federal magistrate judge has ordered a settlement conference as both parties appear to be deadlocked in a resolve over the marquee name owned by both companies.

Vivid Entertainment claims that the San Jose nightclub with the same name is infringing on the name it's used for film, Internet, mobile, retail and licensing business for years.

Vivid Entertainment, the largest adult film producer with numerous divisions in the straight and gay categories, is best known for its "Vivid Girls,” a stable of adult starlets.

The Los Angeles-based company has even gotten into the nightclub business itself. Vivid Entertainment in 2005 granted a license with Las Vegas Venus Corp. for the operation of a Vivid nightclub at the Grand Canal Shoppes at the Venetian Resort Hotel Casino in Las Vegas, which closed last year.

But when the Studio 8 nightclub in San Jose needed some freshening up last year, owners decided on a new name — Vivid.

The 22,000-square-foot club, which claims to “bring South Beach-style nightlife to the Bay Area,” is located in the middle of downtown San Jose and is one of the largest clubs in the region. It offers $250 bottle service and is “lavishly decadent,” according to its website.

It only took a month for Vivid attorneys to get wind of the name change and they promptly sent cease-and-desist letters demanding owners of the club to discontinue use of the name.

According to the suit, the club's owners — a group of investors who incorporated the club as Diamond S.J. Enterprise — filed papers with the U.S. Patent and Trademark Office to grant them a registered trademark shortly after receiving the cease-and-desist letters.

Vivid Entertainment claims that the San Jose nightclub owners not only have borrowed its corporate signage and identity, but that club owners continue to operate www.vividsj.com, exploiting its trademark despite a disclaimer on its website that it is not affiliated with Vivid Entertainment.

Vivid Entertainment attorneys further said that using the Vivid mark “is likely to cause confusion, mistake or deception in the minds of the public."

As a result, Vivid Entertainment is asking for unspecified damages and an injunction against the club owners barring them from using the name.

Both attorneys representing the two Vivids — Paul Cambria for Vivid Entertainment, and Anthony Pagkas for Vivid, the San Jose nightclub — did not respond to XBIZ for comment.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More