XBIZ Taps Blatt Consults for New Business Initiatives

LOS ANGELES — XBIZ has tapped Blatt Consults, a division of MarketingFirm.com, to explore new business initiatives for the adult entertainment industry’s leading technology focused media company.

Blatt Consults’ efforts will reach across the entire spectrum of XBIZ properties including its publications, websites and tradeshows.

Darren Blatt, principle of Blatt Consults, is an 11-year adult industry veteran. Blatt began as the marketing specialist for WebSideStory and was instrumental in its growth. After the company was sold, Blatt established MarketingFirm.com, which paired companies with the right marketing strategies and business alliances. Clients of MarketingFirm.com included Busty-Amateurs, Marilyn Manson, PECash, Epoch, ePassporte, Webair, K-Beech Video and others.

Working alongside Darren Blatt is his wife Jennifer Rosenblatt who rejoins the adult industry after maternity leave. Rosenblatt served as AVN’s vice president of sales. She has a background in both the Internet and Video sides of the industry.

“XBIZ is a perfect fit for Blatt Consults,” Blatt said. “Jennifer and I look forward to fueling their exciting business initiatives. Our extensive experience in the industry will mean that XBIZ is poised for even greater growth and success. We see a huge potential with a client like XBIZ since their product line covers just about every sector of the industry.”

Rosenblatt is especially pleased to be back in the industry where she was an instrumental executive and sales force.

"After being out of this industry for over two years to raise my child, I now have an opportunity to get back to what I do best and love most,” Rosenblatt said. “I'm thrilled to be working with XBIZ. In addition, I'm really excited about working and speaking with all of my industry friends and past clients again.”

Blatt can be reached via email at darren@xbiz.com.

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