Antitrust Experts Eye Adobe Purchase of Macromedia

PALO ALTO, Calif. — Federal regulators are holding up Adobe’s proposed acquisition of Macromedia by requesting additional information and market studies to determine if the companies’ merger violates the Sherman Antitrust Act.

The planned purchase, announced in April and valued at $3.4 billion, would bring under one roof — cumulatively called Adobe — the immensely popular graphics, portable document format (PDF) and web-design capabilities of the two Northern California companies.

It also raises speculation about unfair market domination, despite what both Adobe and Macromedia call a “routine” second request for information from the Department of Justice.

Adobe chose to bid on Macromedia because many of the two companies’ products overlap in scope, and because they were both facing increased competition from open source providers. In addition, Microsoft recently unleashed a beta version of its own Adobe Illustrator-like vector graphics program, code-named Acrylic.

"It's not unusual to see a second [DOJ] request in cases where the parties serve the same market, especially in software," said Connie Robinson, an antitrust lawyer at Kilpatrick Stockton.

"Unlike a widget, where you can see it and touch it, software is harder to get your hands around and understand," she said.

Spokespeople for Adobe have speculated that any possible legal challenge will not keep the company from finalizing the purchase of Macromedia some time in the fall.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Missouri AG Bypasses Legislature, Declares Age Verification Rule

Missouri Attorney General Andrew Bailey on Wednesday announced a new state regulation requiring adult sites to implement age verification of users, bypassing the legislative process in a strategy not seen before in state-level efforts to mandate age verification.

VerifyMy, ID X Lab Partner for 'AnonymAGE' Verification Solution

Safety technology provider VerifyMy and digital trust specialist ID x Lab have partnered for an age verification solution called AnonymAGE.

Attorney Corey D. Silverstein Launches 'Q&A Series' on Social Media

Adult industry attorney Corey D. Silverstein has launched a Q&A series on his social media platforms.

Pineapple Support Marks 7th Anniversary

Pineapple Support is marking its seventh anniversary by citing its accomplishments and noting its challenges.

'Over the Top' North Carolina Bill Could Play Havoc With Adult Sites

A bill filed in the North Carolina state Assembly on Monday would impose new rules that industry observers warn could push adult websites and platforms to ban most adult creators and content.

Swedish Government Proposes Ban on Purchasing 'Remote' Sexual Services

The Swedish government has asked the country’s Parliament to amend Swedish law so that current laws against purchasing sexual services would also apply to acts performed remotely by cammers, streamers and custom content creators.

PASS Announces New Membership Program for All Adult Industry Workers

PASS has announced a new membership program for all sectors of the adult industry.

Jewelz Blu, Stripchat to Host XSIV Magazine Launch Party

2025 XMAs winner Jewelz Blu will host an invite-only launch party for the Music issue of XSIV Magazine at Stripchat XSIV House on April 19.

Ofcom: Age Assurance Going Live Across 'Thousands' of Porn Sites

U.K. communications regulator Ofcom said in a statement Thursday that providers of online pornography are implementing age assurance across “thousands of sites” accessible in the U.K., in response to Ofcom’s Online Safety Act (OSA) enforcement program.

ASGMax Debuts 'Roleplay' AI Chat Feature

Alpha Studio Group (ASG) has introduced the ASGmax Roleplay AI chat feature.

Show More