CVS Stores to Offer System JO Lubricants

LOS ANGELES — United Consortium, the parent company of personal lubricant producer System JO announced a limited line of the sensual enhancement products are available at CVS drugstores nationwide.

The products were initially introduced at the drugstore chain on a trial basis.

“Responses to our products at CVS has been excellent,” Solomon Levy president of United Consortium told XBIZ. “After the initial testing period, we were asked to supply the stores nationwide.”

The System JO line includes personal lubricants, glides, stimulating gels and enhancement supplements for men and women.

“Adult retail stores will continue to carry our full line of products. It is our main market and we will continue to support our product to the end user more and more to effectively generate more sales,” Levy told XBIZ.

Levy said he initiated the venture in an attempt to level the pricing structure on the company’s products for mainstream and adult retail stores.

“Unfortunately, the adult retail market has suffered due to lube companies shifting their sales to the mainstream mass market,” Levy said. “Because of mass-market volume, lubricant companies reduced their prices and the adult retailers couldn’t compete [with the price decrease]. It’s shame because the retail stores are where we have all managed to grow our business, they are our root.”

When asked about the recent surge of novelty items popping up at mainstream retailers , Levy said, “At this point, a lot of the products that you can sell at boutique stores are not ready for a crossover. I think it will be a very long time before the mainstream market reaches that point. But we are seeing that there is a tremendous market for a sensual section within mainstream retail stores, albeit a cautious one.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More