The company this week shipped softcore cuts of six formerly hardcore titles from both its Nectar and First Strike Entertainment catalogs. The move has opened up new markets that previously were off limits to Nectar.
“We developed the ‘Welcome to the Valley’ as an episodic series anyway, so when you take out the sex and add some extra glam footage, the series still holds up as a sitcom about the adult industry,” CEO Sean Logan said.
Brett Reez, Nectar’s vice president of sales, told XBiz that he and Logan had recognized the success of companies such as Playboy, Girls Gone Wild and Peach, especially when it came to selling their products into mainstream outlets.
“There are certain stores that can only carry those [softcore] versions,” Reez said. Among them, lingerie shops catering to women and couples, video stores in the Bible Belt, and big-box retailers such as Circuit City, Best Buy and Fry’s Electronics.
“We did a lot of R & D and saw there was a demand for more high-end softcore products in the marketplace,” Reez told XBiz. “The potential for mass distribution is there, so we said, ‘We already have the footage. Let’s jump on it.’”
Reez said Nectar already has started shipping some “very significant orders” to mass merchants whom he could not name specifically due to the origins of the content.
Repurposed Nectar videos include “Welcome to the Valley #1” and “Mystified,” which has been renamed, “Mystified: The Girls of the Enchanted Forest.”
First Strike titles in the shipment include “Young Blonde Voyeurs I” and “Young Blonde Voyeurs II” as well as “Fresh Asses,” renamed “Fresh Girls,” and “White Chocolate,” now called “Bad Blondes.”
