Apple Opens iPhone App Store Today

CUPERTINO, Calif. — Apple launched the online applications store for the iPhone several hours ahead of schedule today, opening up a new avenue for web developers everywhere to promote their products.

To access the App Store, users must download the latest version of iTunes. Once that is installed, users can visit the App Store here through iTunes.

The App Store currently offers more than 500 applications, including games and widgets for AIM, AOL Radio, MySpace and Facebook. No adult-themed applications were available.

One unexpected development is the large selection of books available through the App Store. Last year, Amazon unveiled a portable book called the Kindle that includes free Internet access. Literary porn may not be the cash cow that video is, but according to Booble.com CEO "Booble" Bob Smith, the adult industry is always the first one on board with new technologies — when they're profitable.

"The industry has always been forward-thinking when it comes to technology," he said. "If a new technology comes out and people use it and it's easy to produce content for, then the adult industry will produce content for it."

Although some of the applications available through the App Store are free, most cost somewhere between 99 cents and $9.99. The most expensive are about $70.

Apple's terms of service do not prohibit adult content, instead warning users that they may encounter objectionable material.

Apple has proven to be slightly more adult-friendly than many other mainstream outlets. Its iTunes store applies an "explicit" tag to adults-only content, and adult writer Violet Blue maintains a podcast called "Open Source Sex" that's available though the iTunes podcast directory.

The iPhone also has attracted attention for its potential to deliver adult content. In a recent issue, Time magazine noted the iPhone as an adult platform, and Hugh Hefner has already exploited that potential with an iPhone-compatible version of Playboy.com.

XBIZ has also launched an iPhone-compatible version of this site.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More