Private, Glamour Plus Launch Adult DTT TV Channel in Italy

BARCELONA — Private Media Group will partner with Glamour Plus, Italy’s first adult digital terrestrial television (DTT) pay channel. The licensing agreement will make Private the first adult company to broadcast its content nationwide via DTT in Italy.

“This launch represents a new and compelling platform to distribute Private content to a large incremental audience in Italy. This is the beginning of what is expected to be a proliferation of DTT launches across the EU, and Private has taken an aggressive approach to maximizing its distribution as the leading adult content provider on this exciting new platform,” Private COO Peter Cohen said.

“Newly established adult pay TV channels preparing to launch on the added channel space DTT platforms provide require a large volume of high quality content to offer consumers at start-up to be competitive,” Cohen added. “Private is one of the largest adult content producers in the world with an extensive wholly owned library to offer DTT operators, and as a result we project significant incremental contribution to operating profit from DTT over the next 18-24 months.”

DTT technology uses earthbound circuits to deliver broadcast. Subscribers connect to the network commonly through coaxial cables, and the network might also employ fiber optics or microwave transmission. DTT does not utilize satellite links in its networks.

This enables DTT networks to deliver an increased number of channels, better resolution quality than regular analog TV, and DTT broadcast can also be viewed on computers.

“To date more than five million set-top boxes have been sold in Italy and as we inevitably move closer to the analog switch off in 2012, the DTT market in Italy is set to explode,” Target Communications/Glamour Plus representative Allessandro Rossi said. “Glamour Plus uses the Nagravison Encryption System and it is broadcast over the Pangea platform.”

“We expect Glamour Plus to be the leader in adult content distribution in Italy,” Rossi said, “so its stands to reason that we would want to partner with Private, the leading name in adult entertainment.”

According to a statement from Private, market research in Europe indicates that due to increasing closure of analog TV networks in Western Europe, by 2012, DTT may become the dominant TV broadcast format. Data predicts that within five years, 44 percent of subscribers will have switched to DTT networks. The technology is expanding at an accelerated rate in Italy.

The deal represents an aggressive campaign by Private to integrate into new media markets overall.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Zariah Aura Stars in Latest From Transfixed

Zariah Aura stars with Kenna James in the latest release from Transfixed, titled "Feeling Her Way."

Alexa Creed Launches New Paysite

Creator Alexa Creed has launched a new membership site through MyMember.site.

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

Eve Sweet Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Adult Time Releases New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Choice Talent Management Launches Fan Platform 'ChoiceFilmz'

Choice Talent Management CEO Chris Crisco has launched a new fan platform called ChoiceFilmz.

Show More