The online-to-offline campaign will focus on spreading the word about the pay-per-minute offerings from Hot Movies and its selection of more than 25,000 adult films. Hot Movies also will helm the Erotic Museum’s first foray into the video-on-demand space through EroticMuseumVOD.com, which will feature Hot Movies’ video content.
Hot Movies will display gift cards in the museum’s gift shop, the company said, that can be used at either HotMovies.com or EroticMuseumVOD.com.
Mark Volper, CFO and head of business development for the museum, told XBiz that launching a VOD site is a small experiment the museum has undertaken in addition to many other sponsorship opportunities.
“This is just a small part of our business,” Volper said, adding that most of the museum’s revenue is derived from foot traffic, so there are many promotional opportunities through mainstream and adult companies alike. Volper said he looked forward to getting involved in future projects with Hot Movies.
“The Erotic Museum’s mission is to educate the public about the depth and wonder of human sexuality,” James Seibert, National A-1's director of business development, said. “That makes them a perfect partner for HotMovies.com. Our huge selection of adult entertainment features both mainstream and fetish titles representing every facet of modern sex.”
Meanwhile, in October, an original Picasso etching titled "Block 1664” was stolen from the Erotic Museum, setting off an international investigation that has not yet recovered the stolen art piece. Part of Picasso's Suite 347 series that he created during the last years of his life, the piece had been given to the museum as a gift by a private collector.
The museum has two remaining Picassos in its collection, another etching and a wooden figurative piece that is on loan from an art collector.
Volper told XBiz that police opinion at this point is that the piece has probably been destroyed. International police agencies have all consented that it is extremely difficult to sell a Picasso on the black market these days. The heist was most likely done on impulse, Volper said, or by thieves who did not fully understand what they were dealing with.
