Wired Takes Note of Porn Downturn

LOS ANGELES — The downturn in the adult business discussed by Variety Editor-In-Chief Peter Bart in April is the focus of an article on the Wired magazine website.

"In good times and in bad, sin sells; booze, tobacco and sex have all weathered countless economic storms over the centuries," the article said. "This recession is a little different, though. It's been extremely challenging for adult filmmakers, who are not only wrestling with anemic consumer spending, they're also competing with a nearly infinite supply of free, amateur videos from countless user-generated sites, not to mention a glut of traditional inventory."

The Wired writer spoke to Wicked Pictures president Steve Orenstein, who has not cut back on Wicked's production schedule, although the company is cutting expenses.

"We haven't laid anyone off or cut any salaries, but we're trying to be smarter — cut the things we probably should have cut 10 years ago," Orenstein told Wired.

Adult Video News founder Paul Fishbein told the writer, "At the retail level, all the store owners I've talked to say their rental sales are off 10 percent to 15 percent."

By contrast, SugarDVD vice president of business development Tony Medrano said business is growing.

"We're finding consumers don't want to pay $30 or $40 apiece for DVDs when they can subscribe and get DVDs in the mail," Medrano said.

The story also pointed out that SugarDVD started streaming video a year before mainstream DVD rental company Netflix did, and also offers a pay-per-minute service.

"We constantly have to innovate," Medrano said. "We need to get out in front of consumer demand."

The article is available here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Makes Her WIFEY Debut

Newly crowned XMA Creator Awards Rising Clip Creator Tiffani Time stars with her husband Benfit and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Karmen Karma Stars in Latest From Ricky's Room

Karmen Karma stars in the latest release from Ricky's Room, titled "A Long Time Cumming."

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Cubbi Thompson Makes Her Jules Jordan Debut

Cubbi Thompson has made her Jules Jordan debut alongside Lexington Steele in the studio's latest release.

Seth Gamble Drops Trailer for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has released the trailer for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Ryan Reid Stars in Latest From Brazzers

Ryan Reid stars with Damon Dice in “A Day in the Life,” from Brazzers.

Andylynn Payne Toplines Joey Silvera's 'Trans-Active 30'

Andylynn Payne headlines director Joey Silvera’s “Trans-Active 30” from Evil Angel.

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Show More