Launched in April, Xobile claims one in eight of the site’s trial subscribers become paying paying customers.
“Our growth and conversion rates are phenomenal,” Harvey Kaplan, AEBN’s director of mobile operations, said. “Today’s consumers want instant access to quality content. They don’t want to wait until they get home to watch adult movies.”
According to international research announced this week by LogicaCMG, worldwide consumer demand for mobile downloads is expected to triple within a year, creating a multi-billion-dollar industry.
Xobile offers 45,000 two-minute clips from more than 4,500 different movies spanning 150 categories from vintage films to gay and fetish features. Kaplan said each clip takes up about three megabytes and the today’s phones can store about 700 such clips.
AEBN also offers an affiliate program for webmasters.
“Xobile gives webmasters easy and profitable access to an emerging marketplace,” Kaplan said. “Since customers can access clips while they are on the go, it extends our affiliates’ reach to existing customers who may not always be in front of their PC. For affilaites, this opens up a new revenue stream without any additional work.”
Clips are encoded to play on the three most popular mobile formats, 3GPP media player, Windows Media and Real Player, and customers can choose the speed and quality of the download.