LELO Set to Unveil New Lines

SAN JOSE, Calif. — Swedish sex toy manufacturer LELO is expanding its line to include not only a men’s line, but also will be debuting LELO luxe, a new couture fashion line.

LELO is planning a fall launch for both lines, with appearances at StorErotica and the International Lingerie Show in Las Vegas. From there LELO will be in Paris at the Paris-EXPO in September and in Berlin at Venus Berlin in October for the company’s fifth anniversary.

Sophia Nystrand, LELO’s communications and public relations manager in Sweeden, said that LELO felt compelled to put out the men’s line because of demand.

“We have heard from our customers and other consumers through word of mouth that products for men are increasingly in demand,” Nystrand told XBIZ.

The homme line, which LELO is showcasing at the moment, features pleasure products for men including Bo, a cockring; Bob, a prostate stimulator; and Earl, a stainless steel prostate stimulator that comes complete with cuff links.

Bo is an elastomer vibrating ring that is activated with a sliding interface on the side of the ring.

Bob is described by Nystrand as a “gentleman's plug for deep internal stimulation, including male G-spot massage.” Bob is designed with a settings ring for full control.

As for the couture line, Nystrand said the details on that will be coming soon. But she said that moving into the world of fashion is an effortless progression for LELO.

“LELO is a brand that is focused on design and has an avant-garde approach,” she said. “The fashion industry is a great inspiration for our designer, therefore creating a couture line has been a natural step for us from the beginning.” For more information about LELO in the U.S., contact Shaye Saldana at sms@lelo.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BasisDx Adds Subscription Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a subscription model option for its Pro13 kit.

Melanie Rose to Host 2025 XBIZ Honors

Melanie Rose, host of the popular Netflix show “How to Build a Sex Room,” will MC the retail edition of the 2025 XBIZ Honors, set to take place Jan. 18 at the iconic Roosevelt Hotel in Hollywood.

Full Circle Introduces 'Be Savage' Apparel Collection

Full Circle Distribution has debuted the new Be Savage collection of lingerie, dresses, and accessories.

Blush Debuts 'Quantum X' Stroker From 'M for Men' Line

Blush has introduced the new Quantum X thrusting stroker from its M for Men line.

Angel Bermudez of Evolved Novelties Passes Away at 52

Angel Bermudez, a valued and integral member of the sales team at Evolved Novelties, passed away on Saturday, Dec. 14, at his home in Miami. He was 52.

Satisfyer, Kourtney Kardashian's Poosh.com Partner on Celebrity VIP Gift Box

Satisfyer has partnered with Kourtney Kardashian’s lifestyle site, Poosh, which will include the pleasure brand's Satisfyer Pro 2 Generation 2 Air Pulse Vibrator in the Poosh Celebrity VIP Gift Box.

Honey Play Box, Inspired Partner for 'To Write Love on Her Arms' Campaign

Honey Play Box and Inspired, a Shopify app, have partnered to raise funds for the To Write Love on Her Arms (TWLOHA) charity.

Sexual Wellness Brand Arya Raises $8.5 Million

The upstart sexual wellness brand Arya has raised $8.5 million from investors, which the company will use to grow its user base.

We-Vibe, Womanizer Highlighted in Goop's Annual Gift Guide

Lovehoney Group's We-Vibe and Womanizer lines are highlighted in this year's Holiday Gift Guide from Gwyneth Paltrow’s lifestyle website Goop.

MyHixel Raises $160K for New AI 'Ejaculation Control' Stroker

Men's sexual wellness brand MyHixel announced that it has raised over $160,000 from a Kickstarter campaign for its new MyHixel III AI ejaculation control stroker.

Show More