In cooperation with veteran print agency Pacific Marketing, Traffic Dude will offer advertising placements to its website clients within Pacific Marketing's network of gay and straight consumer print publications, which includes Hustler, Club, Swank, Penthouse Letters, Freshmen and Inches.
"There are well over 100 publications, ranging from high-premium to extremely specialized niche publications, which is consistent with what we do with online advertising: being as granular as possible," Traffic Dude Co-Founder Scott Rabinowitz told XBIZ.
"The majority of web folks don't perceive that print can be a viable medium, but a print ad doesn't go out of circulation like a web ad does. An online ad is up for an amount of time or number of clicks, and it's gone. A well-done consumer print ad can generate response even years later. There are a number of websites that offer original big-boob content and the guy who's been subscribing to D-Cup magazine for the last five years may be just as viable a high-quality potential subscriber for a paysite."
David Wood, Pacific Marketing vice president for sales and marketing, is pleased with the association.
"We are always looking to diversify our client base. A partnership with an agency like Traffic Dude allows us to expand our business by working with top flight advertisers already working with their firm," Wood said. "The collaboration will allow web marketers with niche site offerings to gain consumer exposure through the print market, which will provide fresh consumers for advertisers to gain customers from."
Traffic Dude is an online advertising agency focused on the adult entertainment industry. The company offers straight, gay and niche-centric consumer targeted adult advertising campaigns across a network of selected high traffic adult destination sites, print publications and via major search engines. The company also provides advertising sales management services to provide revenue streams for selected ad-supported web sites.
For more information, visit the Traffic Dude website email printsales@trafficdude.net.
