Diesel Celebrates Its 30th And Provides a Porn Retrospective

LOS ANGELES — It's official. Adult has cultural cachet. To celebrate its 30th anniversary, Diesel, the popular Italian design company, has tapped adult's early video history in an online campaign.

The viral spot, currently playing on YouTube, Break.com and other video-sharing sites, uses clips from vintage 80s adult films. The clips and soundtrack evoke the beginning of adult's widespread consumer reach. But with a twist. For public consumption, even if on a computer screen, the actors have been placed in amusing scenes with the addition of cartoon animations and graphic overlays.

By adding costumes and imagined settings, the otherwise explicit acts wink at the viewer. Oral sex is shown as an innocent corncob meal. A vigorous game of pinball could indicate a more enjoyable pastime.

Created by The Viral Factory, the London and Los Angeles based agency responsible for the piece, the video is expected to spread to other video-sharing and multimedia sites. The agency has won awards for previous viral campaigns.

Although the viral video will not be aired commercially, it has gained traction. "We've seen an immediate, positive response," said Olivier Katz, the Viral Factory's president. Preliminary stats "already seem to indicate that it will be successful."

Diesel will fete its 30th year in business with simultaneous parties around the world on Oct. 11.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Eris Jolie Makes Her TransAngels Debut

Eris Jolie has made her TransAngels debut alongside Bree Brooks in "A Very Filthy Cookout."

Show More