Ad Age: Adult PPV Ads Popping Up on Cable, Satellite

LOS ANGELES — Cable and satellite companies are starting to promote adult pay-per-view offerings after a long period of refusing to do so, trade publication Advertising Age is reporting.

The promotions are appearing in late night on male-oriented channels like ESPN and Spike, and are often accompanied by lower rates for PPV purchases.

Late last year, satellite service DirecTV quietly ended its moratorium on promoting adult video-on-demand offerings on its channels, and reportedly Comcast — the nation's largest cable company — may start promoting adult content on a region by region basis.

Robert Mercer, a spokesman for DirecTV, told Ad Age that while the company still has "a long-standing policy of not marketing adult content at retail or to consumers in general," it will now run promotional spots "for existing customers on certain male-oriented channels in the early morning hours — between 2 a.m. and 6 a.m. ET, say."

"We've always been extremely discreet about this for obvious reasons," Mercer added.

Increased awareness of adult PPV can lead to more profit for the cable and satellite operators. Joone, CEO of Digital Playground, told Ad Age that that the split of revenue between cable operators and Hollywood studios favors Hollywood, but when it comes to adult content, "90 percent of the revenue goes to cable operators. They have the lion's share of the profits."

Another reason for the promotion is consumer education about the adult offerings. A New Frontier Media in-house study of satellite customers found that almost 75 percent of satellite customers are unaware that hardcore content is available; and 56 percent of cable customers are unaware of the option.

The study also found that of the 80 percent of customers who buy adult content from their cable operator, 63 percent pay for content on the Internet as well.

The complete article can be read at the Advertising Age website.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Phoenix Marie Stars in Latest From Blacked

Phoenix Marie stars with Isiah Maxwell, Hollywood Cash, and Chocolate Rod in a new airtight scene from Vixen Media Group studio imprint Blacked.

Eris Jolie Stars in Latest Release From GroobyVR

Eris Jolie stars in the latest POV release from GroobyVR.

Amirah Adara, Leya Desantis & Annalisa Atomic Blonde Star in 'Wicked Games' From MixedX

Amirah Adara, Leya Desantis and Annalisa Atomic Blonde star in the latest MixedX scene, “Wicked Games.”

Brazzers Debuts Limited Series 'MILF Spa'

Brazzers has released the first installment of its new limited series, "MILF Spa."

Casey Calvert, Victoria Voxxx Star in Latest 'Lez Be Bad'

Casey Calvert stars with Victoria Voxxx in "A Gift That Keeps on Giving," the latest episode of Adult Time series "Lez Be Bad."

BiPhoria Releases Jim Powers' 'Bi Hitchhikers 2'

Jim Powers directs the second installment of the BiPhoria series “Bi Hitchhikers.”

Ariel Demure Toplines 'TS Cheaters 6' From TransSensual

Ariel Demure headlines the sixth volume of “TS Cheaters,” from Mile High Media studio imprint TransSensual.

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kalani Luana Stars in Latest From Hookup Hotshot

Kalani Luana stars with Nade Nasty in the latest release from Hookup Hotshot (HUHS).

Lilyadick Makes Her TransAngels Debut

Canadian star Lilyadick has made her debut for TransAngels alongside Parker Savage in the video game-themed scene “Playing With The NPC Babe.”

Show More