“It's a new, fun twist on a company training video,” Feldman said. “YouTube has made it easier to view video on the web in general, and it allows me to stand out and improve my customer service and help spread the butter. Plus, it is a totally paperless brochure, so Al Gore is smiling down on us all for viewing it.”
Feldman, who has traveled extensively giving seminars, attending trade shows and promoting the Boy Butter brand found YouTube to be a viable alternative to defray travel expenses and time spent on the road.
“Over the past year, I must have traveled tens of thousands of miles all over the U.S. visiting my distributors and chain stores at their headquarters, giving educational seminars to sales staff and store managers at their general meetings,” Feldman said.
One video features the original Boy Butter that is an oil-based, water-soluble lubricant that has long-lasting properties. While it is safe to use with silicone, the formula is not latex-safe, which Feldman explains in the video.
The other spot showcases You’ll Never Know It’s Not Butter , a water-based, latex-safe lubricant with added Shea butter and vitamin E oils.
Packaged in kitschy blue-and-yellow butter and margarine-like containers, Boy Butter initially was marketed to gay consumers. Feldman points out in the videos that now 25 percent of his customers are female.
Having the product videos on YouTube, Feldman said, allows him to reach out to a larger audience while educating them about the product and increasing his opportunities for cross marketing.