Williams: Law Won't Stop Me From Selling Adult Toys

BIRMINGHAM, Ala. — Adult storeowner Sherri Williams has told XBIZ that after losing an almost 10-year fight against the state ban on the sale of sex toys, she and her attorneys are preparing to file a new lawsuit challenging the law's validity.

Williams' attorney Reed Lee told XBIZ that they are working on a new strategy to challenge the law, and that there may be another way that Williams can be proactive in determining exactly what the law means and its reach.

"We are working on that," Lee said. "She doesn't necessarily have to sit back and wait to defend herself."

In October Williams announced the Supreme Court refused — for the second time — to hear her case, which then made the sale of adult toys officially illegal in the state. Despite that, Williams said, she's keeping her store stocked.

"I am now breaking the law," Williams said. "I am selling toys that are banned, but [the ban] doesn't stop me from selling them."

Williams said that she has spoken with local authorities, who told her that if there was any talk of a potential raid of her store, they'd give her a prior warning so she can prepare for it.

"I figure after 9-½ years of fighting it, it's the least they could do," Williams said.

Williams also said that she is aware of the $10,000 fine and one year of hard labor that will follow her potential arrest.

"[That] means you're out there breaking rocks and not in some cushy federal prison," Williams said. "You're out there with the real criminals who killed and raped people."

She is now hoping to band together with other Alabama adult retailers for the next leg of her fight, and hopes that this time around they will be both financially and vocally supportive.

"[They] basically have been riding on my shirttails for 9-½ years," Williams said. "It depends on them."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Trump's Tariffs: The Impact on Pleasure Products and How the Industry Is Responding

President Donald Trump may have backed off his tariffs for most nations for the next three months while negotiating with individual countries, but he increased the tax rates on Chinese imports to 125% in a decision that has serious ramifications for many industries, including the pleasure products industry.

XBIZ Retreat Set to Return to Cabo San Lucas Aug. 25-29

XBIZ Retreat is heading back to Cabo San Lucas for its LATAM edition, set for Aug. 25–29.

Blush Debuts 'Melody' Vibrator

Blush has introduced the new Melody vibrator from its Play With Me collection.

Kheper Releases New '7 Deadly Sins' Party Game

Kheper Games has released its new "7 Deadly Sins" party and drinking game.

Missouri AG Bypasses Legislature, Declares Age Verification Rule

Missouri Attorney General Andrew Bailey on Wednesday announced a new state regulation requiring adult sites to implement age verification of users, bypassing the legislative process in a strategy not seen before in state-level efforts to mandate age verification.

Honey Play Box, Sssh.com Partner for Online Store

Honey Play Box and Sssh.com have partnered to launch the new online store, OhMySssh.com.

Mystim Signs Distro Deal With Sexy Living

Pleasure brand Mystim has inked a deal with Sexy Living for Canadian distribution.

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Attorney Corey D. Silverstein Launches 'Q&A Series' on Social Media

Adult industry attorney Corey D. Silverstein has launched a Q&A series on his social media platforms.

Show More