Variety: Porn Downturn May Portend Economic Downturn

LOS ANGELES — Variety Editor-In-Chief Peter Bart suggested that the recent slump in the adult industry may be the harbinger of serious economic times in a column posted on the Variety website Friday.

Bart, who was a producer at Paramount Pictures and executive at Lorimar and MGM/UA before moving to Variety, is also a longtime observer of the adult industry.

In the column, Bart pointed out that adult has long been thought of as recession-proof, so the recent troubles in the adult industry "may indicate a true plunge in consumer confidence." He cites the dropoff in DVD sales and points out that the federal prosecution of the movie "Deep Throat" preceded an economic recession.

The column also quoted Wicked Pictures Executive Vice President Joy King, who said that the smallest dropoff in adult sales and rentals is in "couples friendly" material.

In contrast, the column concluded with a reflection on the success of mainstream writer/director Judd Apatow, whose raunchy comedies are pushing the envelope of acceptable mainstream entertainment, noting that until recently showing a penis brought an automatic NC-17 rating.

"In 'Forgetting Sarah Marshall,' the latest release from the Apatow comedic assembly line, there are not only abundant dick jokes but also abundant dicks." Bart said. "At a time when 'gonzo' is fading, 'limp' is in. What does that say about the mood of the country?"

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Debuts 2nd Volume of New Releases Catalog

Xgen Products has released the second volume of its 2024 New Releases catalog.

Orion Debuts Red Cotelli Set

Orion Wholesale is now distributing a red-colored set from its Cottelli line.

Kenzie Taylor Stars in Seth Gamble's 'Gravity Wolf'

Kenzie Taylor stars in the latest release from reigning XBIZ Performer of the Year Seth Gamble's LucidFlix, titled "Gravity Wolf."

FSC Drops Opposition to California Age Verification Bill After Amendments

Free Speech Coalition (FSC) has dropped its formal opposition to California’s age verification bill AB 3080, after an amendment secured through months of discussions with the bill’s author was heard by the Senate Judiciary Committee.

Jennifer White Stars in 'Hot Dog Eating Contest' From Elegant Angel

Jennifer White stars with reigning XBIZ Male Performer of the Year Zac Wild in the Fourth of July-themed "Hot Dog Eating Contest," from Elegant Angel.

SCOTUS Agrees to Hear Texas Age Verification Challenge

The United States Supreme Court granted on Tuesday the petition for a writ of certiorari in the Free Speech Coalition-led challenge to Texas’ age verification law, agreeing to hear the case in the next term.

Penthouse Names Autumn Ren Its July 'Pet of the Month'

Penthouse Magazine has named model Autumn Ren as Pet of the Month for July.

Dorcel Group Acquires LifeSelector

Dorcel Group has acquired interactive content company LifeSelector.

Etsy Updates Policy to Ban Sale of Most Adult Pleasure Products, Content

Etsy will ban sales of most pleasure products and content that depicts sex acts and genitalia starting July 29.

Nicole Doshi Is July's 'MYLF of the Month'

Nicole Doshi has been named MYLF of the Month for July, and is spotlighted in a scene with Donnie Rock.

Show More