For some customers, especially first-timers, entering an adult retail store can be a nerve-racking experience. That’s why Colorado pleasure chain Awakening emphasizes customer comfort, aiming to destigmatize conversations around adult products by providing a safe and respectful shopping experience.
Awakening Boutique, started up by Tory Johnson and Rose Kalasz, launched three weeks ago at the Modern Nomad design collective, offering an array of high-end, nontoxic, eco-friendly sex toys, along with handmade lingerie, apparel, books and home goods.
