Eldorado

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Eldorado’s Brian Sofer, Brian Howlett Receive Nominations for 2015 XBIZ Exec Awards

Eldorado on Tuesday announced that it has been nominated for two 2015 XBIZ Awards and two of its marketing pros have received nominations for the 2015 XBIZ Exec Awards.

Eldorado, Megan Andelloux Team Up for Customer Education

Eldorado is teaming up with Megan Andelloux, founder and executive director of the Center for Sexual Pleasure and Health, to bring Eldorado customers more retail and customer education opportunities for 2015.

opinion

Pleasure Products: Manufacturing the Message or Retailing the Brand?

During my extensive eavesdropping at July’s ANME, I couldn’t help but overhear two novelty heavies engaged in an intense and spirited conversation. Spit was flying as the heated debate roiled. What is the answer to the age-old industry question: Who is responsible for driving the brand message – the manufacturer or the retailer?

Brian Sofer ·
opinion

Sell Your Story: Brand Identity and Long-Term Success

Whether you’re a retailer, a manufacturer, a web store, or a distributor; selling your brand is essential for success. Telling a brand story is basically using marketing to generate that company image you want tattooed to the minds of your customers.

Brian Sofer ·

Eldorado Unveils 'All The Best Brochure'

Eldorado on Friday announced the release of the 2014 All the Best Brochure.

Eldorado Named Exclusive Distributor of Shirley of Hollywood

Eldorado has struck a deal with leading lingerie manufacturer Shirley of Hollywood for exclusive distribution of its hanging lingerie line.

Eldorado Gearing Up for Fall ILS Show

Eldorado today announced that it is gearing up for the Fall 2014 International Lingerie Show (ILS) being held at the Rio Hotel in Las Vegas from Sept.15-17.

Eldorado Now Distributing We-Vibe 4 Plus

Eldorado announces that it now has the We-Vibe 4 Plus in stock.

profile

A Conversation With Eldorado's Industry Vet Jeff Waterstreet

Eldorado sales guru Jeff Waterstreet is beloved and respected by retailers, manufacturers and distributors alike. Waterstreet joined the Colorado-based company back in 1976 and shows no signs of slowing down. Recently we caught up with the sales veteran to discuss the pleasure products business.

Brian Sofer ·
opinion

Show Off Your Package: Win Sales With Product Bundles

Packages, bundles, gift bags, getaway kits — call them what you want, but grouping complementary products is an effective and inexpensive way to boost sales and cross-promote your inventory. Bundling products also makes the shopping experience much easier for the customer, especially first-time buyers.

Brian Sofer ·

Beamonstar's Nyagra Now Available Through Eldorado

Beamonstar announced that its new female sex enhancement product Nyagra, which was recently launched at the ANME Founders Show, is now available through novelty distributor Eldorado.

Bathmate Attends Eldorado Training Camp

Bathmate announced that its team recently attended Eldorado’s training camp held at the latter’s warehouse in Broomfield, Colo.

We-Vibe 4 Plus Available for Pre-Order at Eldorado

Distributor Eldorado has announced that the We-Vibe 4 Plus luxury vibrator is now available for pre-order.

Eldorado Receives New Screaming O Products Early

Eldorado announced today that is has received Screaming O’s new releases one week ahead of their official release date.

Eldorado Stocks 'Afterglow' Pleasure Device

Leading distributor Eldorado has partnered with Afterglow Science, LLC. to bring the Afterglow vibrator to a wider audience.

Eldorado Named Distributor of the Year at the 2014 StorErotica Awards

Eldorado Trading Company has been named Distributor of the Year award at the 2014 StorErotica Awards.

opinion

Integrated Marketing: Get More From Ad Dollars With Multiple Media Channels

By combining marketing elements and focusing on one basic message, you can develop a comprehensive, integrated marketing approach for your brand or product that will generate effective mileage for your advertising and PR dollars. Marketing that encompasses multiple channels, i.e., print, radio, TV, web, video, direct mail and social media to drive your brand can be termed as “integrated.”

Brian Sofer ·

Eldorado Carries European Mystim Line

Eldorado has announced that is has become one of the first distributors in the U.S. to carry the European Mystim line from Germany.

Eldorado Expands Spanish-Speaking Staff

Eldorado Trading announced today that it is bolstering its Spanish speaking staff.

Eldorado Now Distributing New Hustler Toys

Eldorado is now distributing the Hustler brand vibrating panties collection, as well as the Hustler range of rabbit vibes.