In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.
It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.
