Luxembourg-based Byborg Enterprises SA has finalized an investment and licensing partnership with Playboy parent company PLBY Group.
Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.
PLBY Group CEO Ben Kohn revealed Thursday that the ongoing relaunch of the Playboy brand will include reviving its iconic magazine in early 2025.
PLBY Group has entered into a seven-year licensing agreement with fashion and merchandising company Sunny Cusco for the exclusive rights to develop and sell apparel and licensed products on the Playboy Shop website.
