XBIZ
Click Truth: Reinvigorating Online Sales
There is a new technology on the adult scene that claims to empower website owners with a new level of customer data — coupled with an integrated decision engine that the company says can tailor content and advertising directly to the consumer’s desires. It is called Click Truth (www.clicktruth.com).
EroAdvertising: Moving the Masses
When the topic of “what’s the best way to get productive traffic to my website?” comes up, one of the most frequently heard answers today is “you need to purchase it” — but just how do you go about that? What is involved in simply buying the traffic you need to make your website grow and prosper?
Shunga: Formulating Sensuality
Much like a fairy tale, the Shunga Erotic Art concept was born of a chance encounter. Sylvain Séguin, who co-founded Eau Zone Oils & Fragrances in 1988 with Manon Vallée was restless. He had established his company as a forerunner in the field of natural herbal and floral bath products — and his novel design in the late ‘80s for a plant consisting of colorful condom flowers took the adult novelty industry by storm as a multi-million dollar business with worldwide distribution in more than 60 countries.
Porn for Women
Who wants to see that?” was a question many pioneers of the feminist porn movement heard when they were starting out. Now, “porn for women” is coming into its own, with the volume, mainstream attention, and distribution channels to support it. To help you tap into the growing women and couple’s market, XBIZ got intimate with female pioneers, female-friendly retailers, and festival organizers. We also took a look at the talent paving the way for a generation of porn for women that is also for men.
XBIZ Adds New 'View in Digital Mag' Feature
XBIZ has introduced a new feature on its site that adds another layer to the way feature articles can be digitally accessed by industry professionals.
Cohen: Not a Happy Little Conformist
He released “Assraelis” a couple of years ago under his TightFit Productions imprint, delivering a boatload of Jewish and Middle Eastern babes with an impressive disregard for the censorious attitudes of the perpetually offended.
Twitter Launches Its 1st Official iPhone App
Twitter has launched its own iPhone app using the former app called Tweetie.
How To Keep Your Customers Paying
Historically, niche markets have been a much smaller part of the adult entertainment industry than traditional vanilla heterosexual erotica, but that doesn’t mean that niche erotica can’t be highly profitable. Although niche-oriented adult companies are catering to a smaller audience, they are also catering to an extremely passionate audience. Customers who have very specific tastes when it comes to erotica can be very enthusiastic (or even downright obsessive) about those tastes — even at a time when the adult industry is facing ongoing challenges that include a deep recession and a proliferation of free porn.
eMerchantPay Secures Diamond Partner for 2010 XBIZ Summer Forum
eMerchantPay has signed on as a Diamond Partner for the highly anticipated XBIZ Summer Forum being held at the world-famous Las Vegas Hard Rock Hotel & Casino June 8-10.
Making the Sale
This special focus is on “Content That Sells Today” — a topic that has multiple facets, including the need for marketable material, the need for a price point consumers feel is “worth it,” and the actual “selling” of your products and services. Let us take a closer look:
XBIZ Extends XSF ’10 Room Block to Friday
Due to a high demand, XBIZ has extended tomorrow’s room block deadline until Friday, allowing more adult industry professionals to take advantage of special the XBIZ Summer Forum room selections and rates at the Hard Rock Hotel & Casino’s Paradise Tower.
XBIZ.net Summer Gathering in London Set for July 13
Following the success of last month’s XBIZ.net London Gathering, Brian Gray, the event’s organizer and head of research of Love Bytes Research, has announced the XBIZ.net Summer Gathering on July 13.
XBIZ Summer Forum, XFANZ Expo Room Block Ends May 19
Attendees of next month’s XBIZ Summer Forum and XFANZ Summer Expo have until Wednesday, May 19 to take advantage of the exclusive Hard Rock Hotel room selections and rates allocated for both events.
Billing A Better Future
When discussing the subject of online billing in conjunction with offers of adult entertainment products or services, many operators focus on finding the lowest rates on their processing fees.
XBIZ.net Integrates With Twitter
XBIZ.net has introduced a new feature to make tweeting easier and more efficient for industry professionals.
CECash Signs On as Platinum Sponsor of XBIZ Summer Forum
CECash will be a platinum sponsor for the 2010 XBIZ Summer Forum set for June 8-10 at the world famous Hard Rock Hotel and Casino.
OrbitalPay Sponsors XBIZ Summer Forum
OrbitalPay has signed on to sponsor the 2010 XBIZ Summer Forum planned for June 8-10 at the world famous Hard Rock Hotel and Casino.
XBIZ Summer Forum 2010 Event Schedule Announced
XBIZ is pleased to announce its event schedule and lineup for the XBIZ Summer Forum ’10, jam-packing three days with unparalleled online biz workshops, business-networking and exclusive special events.
XBIZ Research Co-Releases New Report, Partners With Business Insights
XBIZ Research has announced a strategic partnership with UK based Business Insights to release a new online adult entertainment market study report.
Protecting What's Yours
"Protect yourself," adult operators have been told, for years now. Sometimes this advice comes from attorneys as they expound the virtues of registered copyrights and the brand security afforded by trademarks.