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Feature Articles

opinion

The Search for Perfection in Your Payments Page

There has been a lot of talk about changes to cross sales and checkout pages. You have likely noticed that acquirers are now actively pushing back on allowing merchants to offer a negative option, upsell or any cross sales on payment pages.

Cathy Beardsley ·
opinion

Marc MacNamara Discusses Vintage Throwback 'Falcon 1971'

Marc MacNamara set out to recapture classic scenes from the classic portfolio of Falcon Studios, aiming to honor its history but also infuse the production with modern flair. The result: “Falcon 1971.”

Alejandro Freixes ·
opinion

Is Generative AI Helping or Hurting the Pleasure Biz?

In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, which revealed that “when people overrely on generative AI, the collective divergence of ideas drops by 40%.”

Casey Murphy ·
opinion

Brittney Kade Talks Big 'Career-First' for Adult Time

Brittney Kade’s first gangbang originated as an Adult Time “Director Showcase,” a creative opportunity the production team offered to Jim Powers, one of the studio’s regular producers.

Alejandro Freixes ·
opinion

A Look at Three POS Scenarios Reflecting Three Stages of Retail Growth

Leading a small-to-midsize adult retail business is exhilarating, yet daunting. Among the gazillion decisions you have to make, choosing the right point-of-sale (POS) system is one of the biggies. Whether you’re just setting up shop or expanding your store footprint, your POS system is the functional backbone of your operations.

Sean Quinn ·
opinion

Best Practices for an Efficient Shoot Day

‘Be prepared!” That’s always good advice, but especially on shoot days. When you’re shooting, you want to be able to focus on your performance — not on the hundred little details and complications that can get in your way and negatively impact your productivity or the quality of your clips and content.

Valentina Fox ·
opinion

Unlocking Revenue Potential With Tiered Pricing

If you’re a creator aiming to monetize your content and expand your online presence, one strategy that can truly revolutionize your business is tiered pricing.

Megan Stokes ·
profile

WIA Profile: Blanca Estrada-Gonzalez

Blanca Estrada-Gonzalez will be the first to tell you that she “drops panties for a living,” and she wouldn’t have it any other way. Though Magic Silk’s star saleswoman once aspired to become a medical doctor, the universe had other plans — and those plans involved jock straps, lacy undies and see-through bedroom wear for all.

Women In Adult ·
profile

N69 Founder Kamila Hrecka Brings Sex Ed, Products to the Polish Market

Come for the Catholic cathedrals, stay for the world-class pleasure expertise! While that may not be an official slogan, there is no denying that modern retail boutique N69 is adding a touch of intimate class to the Polish adult products market.

Colleen Godin ·
profile

Lumi Ray: Adult Stardom? Yes Chef!

“They saw how serious I am about training,” she says. “Then last year I also did this rom-com for Erika Lust — Casey Calvert’s “Blind Date” with Michael Vegas, Alexis Tae and Casey — and my character was a photographer, like I am.”

Gustavo Turner ·
opinion

WIA Profile: Nikki Night

Nikki Night describes herself as “The Fairy Cam Mother” and it would be hard to argue that she has not earned that magical title. Night’s multifaceted adult industry career has spanned content creation, model coaching, developing XXX websites for talent, marketing and even serving as sex toy company Kiiroo’s head of model success and managing the FeelStars roster of talent.

Women In Adult ·
profile

Canadian Sexual Wellness Brands Nobü, BodiSpa Reveal Goals for Growth

Today’s most beloved pleasure products often blend the adult and mainstream worlds, marketing their sensual designs in boxes that won’t deter vanilla shoppers — or mainstream retail buyers. Canadian sister brands BodiSpa and Nobü aim to embody this vision, bringing adult fantasies to even the shyest of consumers.

Colleen Godin ·
opinion

How Gen Z Is Reshaping Pleasure Product Marketing

Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.

Naima Karp ·
opinion

Unpacking the Payment Card Industry's Latest Data Security Standard

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements and guidelines that apply to all businesses that accept credit card payments, and is designed to ensure the security of those transactions.

Jonathan Corona ·
opinion

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

Lawrence Walters ·
opinion

A Look at the Serious Business of Novelties in Retail

Adult retailers put a lot of thought into the products they carry. They want to offer customers high-quality sex toys with the latest technology and features, plus a robust selection of condoms and lubricants — all at competitive prices.

Rebecca Weinberg ·
opinion

Retailer Online Engagement Strategies for Pride Month

Pride month is more than a celebration; it is a platform for advocacy, inclusivity and community empowerment. As we celebrate Pride month in June, therefore, it is essential for the pleasure industry to engage with the queer community by embracing thoughtful digital marketing initiatives that resonate with LGBTQ+ audiences.

Verna Meng ·
opinion

Merchants in Spotlight With Visa's VIRP

By now, most merchants know about the Visa Integrity Risk Program (VIRP) rolled out in spring 2023. The program is designed to ensure that acquirers and their designated agents — payment facilitators, independent sales organizations and wallets — maintain proper controls and oversight to prevent illegal transactions from entering the Visa payment system.

Cathy Beardsley ·
opinion

How to Know When Hosting Upgrades Are Really Needed

I was reminded about an annoyingly common experience that often frustrates website owners: upgrades. Sometimes, an upgrade of physical system resources like CPU, RAM or storage really is required to solve a problem or improve performance… but how do you know you’re not just being upsold?

Brad Mitchell ·
opinion

A Deep Dive Into 'Shallowing' Sex Toys

The term “Shallowing” refers to engaging only in shallow penetration of the vagina, and/or stimulating the vaginal opening and the few centimeters inside of it, rather than deeper penetration and trying to stimulate the G-spot or A-spot.

Carly S. ·
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