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Feature Articles

trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
trends

Pleasure Purveyors Discuss Emerging Trends, Ambitions for 2025

2025 is upon us, and the pleasure industry is poised for another dynamic year. As brands realign their goals to satisfy shifting demand, seize new opportunities and capitalize on cutting-edge innovations, the focus for the new year is on delivering inclusive, accessible and technology-driven products that redefine pleasure and wellness.

Ariana Rodriguez ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

Ariana Rodriguez & Rachel McCarthy ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

Ariana Rodriguez, Casey Murphy and Rachel McCarthy ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Ariana Rodriguez and Casey Murphy ·
trends

Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots

One of the fastest ways for creators to gain new subscribers and buyers, not to mention monetize their existing fan base, is to collaborate with other creators. The extra star power can multiply potential earnings, broaden brand reach and boost a creator’s reputation in the community.

Alejandro Freixes ·
trends

A Look at Diversity in Today's Pleasure Biz

As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive and representative.

Ariana R., Quinton Bellamie and Raichel McCarthy ·
trends

AI Is Coming: A Look at What's Ahead and Its Implications

The AI era has dawned, and the impact of this technology is beginning to be felt across the adult industry. We are already seeing a plethora of content, synthetic interactions and customizable avatars enabled by artificial intelligence.

Alejandro Freixes ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

Ariana Rodriguez and Kim Airs ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
trends

The Next Wave: Pleasure Industry Execs Forecast 2024

The dawn of 2024 is upon us and the adult retail biz is buzzing with anticipation, looking forward to seeing what new, innovative pleasure products, lubricants and sensual cosmetic lines will hit the market in the coming year.

Ariana Rodriguez and Raichel McCarthy ·
trends

The Art of Performance: Top Stars Share Current Strategies for Success

While many studio performers are also creators, harnessing the booming indie content and streaming market, only a select few creators also do studio shoots.

Alejandro Freixes ·
trends

A Look at the Trends Shaping the European Pleasure Market

In today’s growing, global landscape of pleasure products, Europe stands as a vibrant and diverse market that’s constantly adapting to changing regulations while catering to ever-evolving consumer demand.

Ariana Rodriguez and Raichael McCarthy ·
trends

Fetish in Focus: A Look at the Latest Trends Driving the BDSM Market

In the ever-evolving landscape of adult retail, few niches have experienced as profound a transformation as the world of fetish and bondage. Once relegated to dark dungeons, these kinks have now emerged into the mainstream with a bold presence.

Ariana Rodriguez ·
trends

Piracy Battlefront: Content Protection Watchdogs on Evolving Threats, Solutions

Thanks to the creator economy, the rise of indie paysites and a cross-pollinating ecosystem of affiliates, studios and multibrand behemoths flooding the internet with billions of photos, videos and text messages, there has never been such a treasure trove of adult content online. But where there is treasure, there are pirates.

Alejandro Freixes ·
trends

Women in Charge: Meet the Female Honchos Shaking Up the Pleasure Biz

Pioneering female execs have broken down barriers and challenged long-standing stereotypes, paving the way for a growing wave of entrepreneurs who have continued to shake things up.

Ariana Rodriguez and Carly S. ·
trends

Boutique Blazers: A Look at How Savvy Indie Retailers Are Navigating Latest Trends

Despite the rise of the internet, online shopping and the explosion of social media galloping across phone screens at an unprecedented pace, the centuries-old brick-and-mortar method of retail maintains its relevance by offering unique in-store experiences.

Ariana Rodriguez and Kim Airs ·
trends

Creating in Europe: How Stars Are Monetizing Their Brands Internationally

From purely amateur indie talent who have never set foot on a traditional studio set to veteran performers giving fans an especially intimate experience, content creators of every stripe are laser-focused on what sells the best for their unique fan base.

Alejandro Freixes ·
trends

A Look at the Latest Sextech, Design Trends Shaping Pleasure Products

Sextech and pleasure product design have come a long way in recent years, with innovations leading to a surge of new products on the market. As consumers become savvier about sex and pleasure, the industry has responded with a range of options to satisfy their desires and meet their demands for top quality and innovation.

Ariana Rodriguez and Kim Airs ·
trends

A Look at the Burgeoning Market for CBD Intimacy Products

In recent years, CBD has taken the health, wellness and self-care industry by storm. With its potential to alleviate the anxiety, pain and inflammation that afflict so many people.

Ariana Rodriguez ·
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