xbiz world
xbiz premiere

Articles by Ian Kulp

opinion

Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember

As Movember rolls around each year, men across the globe grow mustaches to raise awareness of men’s health issues and help men take control of their mental and sexual health.

Ian Kulp ·
opinion

Halloween Marketing Tips for Adult Retailers

As the days grow shorter and shadows stretch longer, a thrilling opportunity arises in adult retail: Halloween. This bewitching season allows us to invite shoppers to explore their sultry side. Let’s embrace the spirit of Halloween and create an unforgettable experience for our brick-and-mortar stores and online boutiques.

Ian Kulp ·
opinion

Retail Staff Training Tips for Building Inclusivity

A well-trained team is the backbone of any retail environment. Staff interactions significantly influence customer perceptions and comfort levels in every kind of store — but especially in the sexual wellness sector, where sensitivity, cultural competency and inclusivity can truly transform the customer experience, fostering trust and loyalty.

Ian Kulp ·