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Articles by Juicy Jay

opinion

A Guide to Avoiding Scams in Hard Link Media Buying

‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.

Juicy Jay ·
opinion

Navigating the Ever-Evolving Needs of Your Customers

Since it’s your customers who keep you in business, understanding as much as you can about them should be at the core of your strategy. That’s true whether you’re marketing to attract new customers or making logistical improvements to ensure your current customers are satisfied.

Juicy Jay ·
opinion

A Steady Pace & Realistic Goals Are Vital for Empire Building

I’ve seen countless websites and businesses fail to launch because the project exceeded the budget for development, and nothing was left for marketing or building a team. The dreaded cash crash.

Juicy Jay ·
opinion

Is the VR Porn Gold Rush Upon Us?

When I opened the box, I couldn’t believe it. Inside, I found an unexpected Oculus Quest 2, the most popular virtual reality headset on the market. VR had been a common topic within our company for some time.

Juicy Jay ·
opinion

Leveraging Crypto for Big B2B Purchases

Cryptocurrency was supposed to save the world, sort of. The adult industry has eyed bitcoin — and even some less reliable, flash-in-the-pan currencies known as “shitcoins” — as a way to break free from the tyranny of banking discrimination.

Juicy Jay ·
opinion

Understanding the Basics of Investing Rounds

Investing in startups can be exciting, but the process is inescapably risky for both investors and founders. No matter which side you’re on, it is essential to understand the different investment rounds a startup goes through and how they work.

Juicy Jay ·
opinion

Rapidly Adapting a Monetization Model

Financial projections often do not reflect actual revenues, especially when it is a new business in which the founder has never worked before. It’s a guess, and often a wild one.

Juicy Jay ·
opinion

The Six Stages of a Startup

So, you’ve decided to take the plunge with your most recent business idea. What now? Knowing how to get to where you want to go is essential, and that path winds through the many life stages of a business.

Juicy Jay ·
opinion

Adventures in Brokering: Why Businesses Fail and What to Do About It

There are seemingly unlimited ways a website or business can fail. Yet while venture capital can make profitability an option rather than a requirement in the short term, when it comes to long-term success, profitability is the only thing that matters in the end.

Juicy Jay ·
opinion

Adventures in Brokering: Tips for Raising Seed Capital in Adult

Recently I was approached by a startup founder who asked me, “What are your top three learnings to raise seed for sextech?”

Juicy Jay ·
opinion

To Avoid the Biggest Cause of Business Failure, Determine Market Need

Over and over again, people spend fortunes building a product or service, only to discover that nobody wants it. This is called “lack of market need” and according to CB Insights, it is responsible for over 42% of business failures.

Juicy Jay ·
opinion

Adventures in Brokering: The Road to Business Ownership Is Paved With Risk

There are four primary ways people come into business ownership, and they all have different failure rates: starting a new business, franchising, inheriting a family business and acquiring. If you are looking for a new venture, you may want to select one based on your amount of capital and risk tolerance.

Juicy Jay ·
opinion

Being an Entrepreneur Is Not for the Faint of Heart

So, you want to be an entrepreneur — probably because you want to make more money than you do now. After all, TV shows such as “Shark Tank” and “Dragon’s Den” have popularized self-made millionaires, as well as the thrill of raising money … or being laughed out of the room.

Juicy Jay ·
opinion

Adventures in Dealmaking: 3 Big Tips for Investing in Startups, Acquisitions

If you think getting rich is about a "diversified portfolio" when it comes to investing, maybe investing in startups isn't for you. While diversification will keep your money "safer" — if there is such a thing — funding startups and making acquisitions is about focus and making big bets in businesses that are often wild and crazy.

Juicy Jay ·
opinion

Adventures in Dealmaking: Keep It 'Business as Usual'

I’m a nice guy so I hate to say this publicly, but: website owners need to stop messing up their websites before trying to sell them.

Juicy Jay ·
opinion

Why Venture Capital Doesn't Really Work in Adult

Mainstream is flush with cash. Millions of dollars flood into startups every single day and billions annually. There is more funding for mainstream startups than there is market cap for the entire adult industry combined.

Juicy Jay ·
opinion

Adventures in Dealmaking: Stop With the NDAs for Investors

I used to be that guy. I used to be the one who didn’t want to tell people my idea for fear that someone would steal it. After all, ideas are worth millions, right? Wrong.

Juicy Jay ·
opinion

Adventures in Dealmaking: Having Negotiations in Good Faith

It is a matter of personal ethics that I would never tell a potential buyer that I have “another buyer” unless I have another buyer.

Juicy Jay ·
opinion

Working Fewer Hours Is Sexy

We develop habits all the time, repeating behaviors that reward us in some way: things like making to-do lists, multi-tasking, procrastinating when you know you have a looming deadline and wearing a condom.

Juicy Jay ·
opinion

Adventures in Brokering: The Proof Is in the Financials

You should prepare your online property for sale by getting together the required information and financials in advance, then working to make a transition more manageable — and one of the first things most buyers ask for is a profit-and-loss statement.

Juicy Jay ·
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