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Articles by Kelly Sofferman

opinion

How to Identify Customer Personas to Broaden Reach

In the beginning, the pleasure industry was geared towards a certain type of customer — cisgender heterosexual couples — but it has expanded exponentially since then.

Kelly Sofferman ·
opinion

How Brand Guidelines Can Help Define Your Company's Narrative

Every brand in every industry tells a story. At its best, the story conveys exactly what the company is to customers, giving them a clear indication of what they can expect from the brand.

Kelly Sofferman ·