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Articles by Lauren MacEwen

7 Veils: Twitter's New 'Interests' Hashtag-to-Feed Feature a Potential Boon to Adult

Twitter has been the social network that could. It has had its time in the sun where it is the top of the social networks for adult content, and then it will lag behind some new shiny network, then it will come back around. Everyone is always predicting its death, and yet it continues to shine. Twitter is also the “meh, deal with it” network. When people asked to be able to edit tweets, Twitter responded, “Oh, interesting idea, but no.” But they are not totally deaf to the needs of the users. In fact, one potential change could be a big game changer for adult.

opinion

How Not to Get Banned on Social Media

It seems that every other week, we are hearing about people getting banned or their accounts suspended, or the dreaded threat of a “porno-calypse.”

Lauren MacEwen ·

7 Veils: Twitter Is Locking Accounts, Here's How to Deal With It

Twitter has the worst way of delivering a surprise. It has been rumored that they are updating their UI (user interface) and adding some new and fun features. But instead of just doing that, they are locking accounts. The bonus surprise is that if you don’t yet have a phone number associated with your account, they may not unlock your account until you add one.

opinion

Facebook Ends Custom Link Preview Snippets

Facebook has quietly made a big change that could dramatically affect your posts. Facebook is getting rid of the ability to change the image in a link preview.

Lauren MacEwen ·
opinion

Tweets Stretching Past 140 Characters, Allowing Better Writing

Twitter is never boring. It is on of the few social networks that is truly evolving to the needs of their users.

Lauren Macewen ·
opinion

Evaluating the ROI of Social Media Campaigns

So much of our business world surrounds the term ROI (return on investment). This word can be used to empower, as justification or as a weapon. People are happy when they have positive ROI. They feel justified in spending, or not spending, based on their ROI. They also feel better about letting services go when they don’t have good ROI. But how many people really know what their ROI is?

Lauren Macewen ·
opinion

Changes in Social Media and What You Need to Know

February was a big month for updates on social networks. Twitter updated their algorithm and is talking about expanding to 10,000 characters. Twitter added gif search. Facebook added “reactions” to their like function.

Lauren Macewen ·
opinion

Sizing Up Today's Social Media Networks

Social media is filled with noise — noise of funny cats, political rantings, viral videos and, of course, porn. With more than a 1 billion people on social media, it is a major source of quality traffic and you want to capture as much as you can.

Lauren MacEwen ·
opinion

On Twitter: Do Their Numbers Provide Value?

If you want to conquer social media you have to be prepared to spend time looking at your analytics. You need to look at your growth rate, click through rate, retweets, favorites, engagement, tweet-reach, etc. To get access to these statistics you have always had to go to a third party company that would gather this information through the Twitter API and parse it for you into a digestible report.

Lauren MacEwen ·