Articles by Michael Ludwick
Protecting Your Content
I believe that if someone pulls an image off of your server, plants it on his, and then displays it, that he is breaking the law. But if a user posts the URL to your image in a chat room, USENET Group or BBS of some sort, it is the webmaster of the content that is at fault.
Talking To Users
I can't tell you how valuable it is to have a site news section. We think ours is so important that it occupies most of our main page.
E-Etiquette
E-mail is an incredibly powerful tool that I have seen misused by more professionals that I can count. I'm not talking about spam or UCE. I'm talking about your personal / business e-mail.
Goodwill During Bad Times
I've read a lot about the iBill problem and how to resolve it. Most want to hurt iBill by manually charging back for unpaid charges. I'm partial to baseball bats, but neither will get you any goodwill from your customers, and will only make you feel good for a short period of time.
Color And Effect
"If it looks cool it'll make money!" I've heard this from a lot of webmasters, but it's probably as far from the truth than you can get. Next to "easy to read and understand," color is the most important thing to consider.
The Power Of Chat
Adding chat to your existing site, or building a chat community, can be rewarding both financially and mentally. It can also be an extensive exercise in failure. My success is a combination of equal parts of hard work and luck...