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Articles by Sarah Tomchesson

opinion

Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback

For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.

Sarah Tomchesson ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

How to Develop a Video Series for Your Pleasure Brand

A new stage of the digital age is here. The past 12 months have made it clear that we must be prepared to meet our customers in virtual spaces.

Sarah Tomchesson ·
profile

The Pleasure Chest Reflects on Its Legacy, Growth on 45th Anniversary

The conventional image of a sex shop conjures up dim lighting, frosted windows and embarrassed customers darting from aisle to aisle. Not so at the Pleasure Chest. Warm, radiant light fills the space, elegant floral arrangements greet your entry, splashes of red catch your eye...

Sarah Tomchesson ·