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Articles by Verna Meng

opinion

Retailer Online Engagement Strategies for Pride Month

Pride month is more than a celebration; it is a platform for advocacy, inclusivity and community empowerment. As we celebrate Pride month in June, therefore, it is essential for the pleasure industry to engage with the queer community by embracing thoughtful digital marketing initiatives that resonate with LGBTQ+ audiences.

Verna Meng ·
opinion

How Retailers Can Challenge Stigmatizing Attitudes Toward Masturbation

Masturbation is a natural and healthy aspect of human sexuality, yet it is often surrounded by stigma and misinformation. Fortunately, adult retailers can play a crucial role in reshaping the narrative surrounding masturbation and creating inclusive, welcoming spaces for customers.

Verna Meng ·
opinion

How to Bring Philanthropy Into Your Retail Business Plan

As manufacturers and retailers, we have the power to bring people new products, to influence their buying choices, to save them money and to make them feel good about themselves.

Verna Meng ·
opinion

How Training Retail Staff Uplifts Newbies to Become Savvy Shoppers

The number of choices that shoppers have today is astounding. Not only is there a variety of product categories and styles to browse through, but more mainstream retailers seem to be expanding their online “pleasure” sections every quarter.

Verna Meng ·
opinion

Tips, Strategies for Enhancing Retail Profitability

Whether you’re a seasoned business owner or a budding entrepreneur, understanding the dynamics of profits and margins is essential for sustainable growth and success. In this column, we’ll delve into the intricacies of maximizing profits in the retail sector of the sex toy industry.

Verna Meng ·
opinion

Demand Grows for Pleasure Product Shades Beyond Pink and Purple

Anyone who has ever set foot in an adult retail establishment has most likely encountered aisles bursting with pink and purple items. For a long time, those two colors have been the default for sex toys, vibrators especially. But times have been changing!

Verna Meng ·
opinion

Showing Pride Year-Round With LGBTQIA+ Products, Marketing

We are coming up on one of the most joyful times of the year in the adult retail industry: Pride! This is when brands bring out their most colorful products, brick-and-mortar stores get creative with their window displays and digital marketing reminds us all that love is love.

Verna Meng ·
opinion

Marketing Tools, Strategies to Build a Strong Pleasure Business

We’re all familiar with the age-old question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” When it comes to running a business, we might ask: “If a new product drops into the market and no one knows about it, does it make an impact?”

Verna Meng ·
opinion

How to Build, Strengthen Your Supply Chain Relationships

Over the last few years, certain phrases have become part of the common vernacular and everyday life, like “social distancing” or “remote learning.” Another phrase that we saw enter the mainstream discourse was “supply chain”.

Verna Meng ·
opinion

How Retailers Can Take Gift Shopping to the Next Level

Let’s face it, gift shopping can be stressful. Stress can make people fall back on “safe” gifts — think ties, scented candles and gift cards — that they aren’t excited to give and, honestly, a lot of folks aren’t excited to receive.

Verna Meng ·
opinion

3 Tips for De-Stressing From the Holiday Retail Frenzy

The holidays can be a joyous time when the world feels a little more magical and a lot more fun. In practice, however, this can also be an extra-stressful time — especially if you work in retail.

Verna Meng ·
opinion

Why Retailers Shouldn't Judge a Shopper by Their Cover

Working in the adult industry requires an open mind. This helps to make the job more fun and rewarding. You might be surprised, however, at how many preconceived notions many of us still hold about the customers we serve.

Verna Meng ·
opinion

Boost Your Retail Business With These Team-Building Tips

When it comes to running a successful adult business, there are some things we all know are important, like customer satisfaction, employee retention and a healthy bottom line.

Verna Meng ·
opinion

How to Make Inclusivity More Than Just a Retail Buzzword

Inclusivity. These days everyone is talking about it, striving for it and generally being aware of it in ways a lot of folks weren’t in the past. This is a fantastic thing!

Verna Meng ·
opinion

How to Maximize the Impact of Adult Retail Staff Training

We all know that the adult retail landscape is constantly shifting, evolving and expanding, regularly leaving retailers to wonder what they could be doing better or how they can cultivate and maintain a competitive advantage.

Verna Meng ·
opinion

Defining 'Wellness' in the Pleasure Products Industry

If you look around the media (and our industry!) these days, there’s a word you’ve probably noticed coming up repeatedly in reference to a whole bevy of different things. That word? Wellness.

Verna Meng ·
opinion

How to Hone Leadership in Adult Retail Businesses

With adult retail competition at an all-time high and the market more crowded than ever, leadership skills can make or break a company.

Verna Meng ·
opinion

A Look at the Marketing Power of a Brand Origin Story

When it comes to succeeding in a competitive market, there are some key brand qualities that are incredibly important. Having high-quality products is a must, of course, as is the ability to cultivate lasting relationships with consumers.

Verna Meng ·