profile

EuroRevenue Takes Hardcore to the Max

EuroRevenue, distro-masters of European extreme content online, recently launched HardcoreMax.com, making the currently incarcerated porn producer's arsenal of titles available to an eager European audience. The deal was inked in the midst of director Max Hardcore's criminal trial — he began a 46-month obscenity sentence in January — and EuroRevenue CEO Todd Glider said the company is devoted to expanding Hardcore's presence to a broader international audience.

EuroRevenue is no stranger to content as hardcore as Hardcore's. The company has worked with German extreme content brand John Thompson Productions — "The undisputed king of bukkake," Glider said — for years, and recently teamed with online content provider HotMovies.com to bring Thompson titles online.

"The European consumer tends to have a bigger passion for extreme porn than does his American counterpart," Glider said.

Glider said he and EuroRevenue founder Joe approached Hardcore with the idea in the summer of 2007, as his criminal trial was looming, and it took a bit of time for the director to make it official.

"I think he was fearful about choosing the right company because he's so protective of his content and his brand," Glider said. "Every producer is vigilant about protecting his content. It's their lifeblood after all, and when you're dealing with a Max Hardcore, someone with a strong brand image, the level of vigilance increases dramatically. Max supersedes porn. He is a pop cultural icon. He has a name to protect."

Hardcore was most warmed to the idea of trusting his vast library of content — known for its degradation, humiliation and proud nonmedical usage of speculums — with EuroRevenue because of the company's prominent presence both online and in Europe.

Glider said that Hardcore's DVD and image library will be the centerpiece of HardcoreMax.com, having launched with 100 titles and up to four full scenes within each. There is enough Hardcore content for regular updates for years to come, Glider said, and members also can take advantage of bonuses offered.

"Like every EuroRevenue site," Glider said, "we include a ton of additional content covering every conceivable niche, including 80-plus bonus sites, hundreds of free movie downloads, sex stories, fee webcam chat and more."

Affiliates will have access to a "monstrous library" of promotional tools, Glider said, including the usual banners and free-hosted movie and image galleries, but also can take advantage of RSS feeds, a daily updated keyword-rich blog, and embedded Flash videos — as well as mp4 clips for use in legal tube sites.

"If affiliates don't find what they're looking for, our designers will work with them to ensure their needs are met," Glider said. "We expect [HardcoreMax.com] to be huge with adult traffic, huge with affiliate managers, and among the biggest industry signings of calendar year 2009 where the entire adult industry is concerned."

Glider's confidence doesn't appear premature, as it's clear EuroRevenue did its homework when preparing the site's members area and tour. HardcoreMax.com is backed by the company's exclusive Members Area Management System, which was custom-built to offer numerous customization options, search functions, saved favorites and other tools that make the members area highly navigable and interactive, leading to higher signup and retention rates.

Video is available to users at DVD-quality in three download sizes and three streaming options so fans around the world can easily access content regardless of their connection speeds, and the geo-targeted site so far has been translated into Spanish, French, Dutch, German and Italian.

Glider said the team is especially proud of HardcoreMax.com's Web 2.0 tour.

"It offers surfers a mirror image of everything they will find inside the members area — because it is the members area," Glider said. "Surfers have the ability to explore the site like a member, to see all of the movies, images and extras available to them as members. HardcoreMax.com offers a genuine what-you-see-is-what-you-get tour, and we know surfers are going to like what they see — and get — a lot."

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
Show More