xbiz world
xbiz premiere

Webbilling Presents the Impulse Sale

The foundation of the adult industry profit model centers on the impulse purchase, combined with recurring billing. For many years this phenomenon has been linked and identified with credit card use online; but although this model has worked quite well in North America and elsewhere around the world, Europe remains a challenge as credit card penetration has lagged behind other areas because of differing cultural views on debt and credit use.

For example, Germans can rattle off their bank account and routing numbers in the same way U.S. residents know their social security numbers — and they are used to paying for everything with their bank accounts — it's just the way things are.

While credit card billing in Europe can certainly produce significant joins, revenue and profits, less than 25 percent of Europeans own a credit card — and even fewer will actually use one for personal purchases online. This is significant as the European market is larger than the U.S. market and now quickly coming online.

Online merchants, however, appreciate the key benefits of credit card billing, including the ability to capture the spontaneous join, both through trials and classic purchases. They also enjoy the ability to re-bill subscriptions, offer one-click following purchases and upgrades, pay-per-anything, cross sales and cancellation packages — options that can really boosts earnings.

According to Webbilling.com Global Operations Director, Ines Petersen, merchants can easily obtain the benefits of credit card processing, but with the comfort, trust and familiarity of a payment mechanism already in use by European consumers — Direct Debit billing.

"You can achieve all these same goals in Germany, Austria, the United Kingdom, Spain and the Netherlands with the Webbilling EU Direct Debit solution," Petersen said. "No cards of any kind are required — just a bank account — and everybody who earns money owns a bank account."

Petersen says that the impulse sale is alive and well in Europe, even for consumers without a credit card — along with bottom-line boosting trials, one-click purchases and rebills.

"These joins are already in your current traffic," Petersen said. "If you offer only credit card payment these surfers are unable to pay you; they are unable to convert and unable to join."

Webbilling.com offers essential European payment methods like Direct Debit for Austria, Germany, Spain, the Netherlands and United Kingdom and Advanced Direct pay for 43 European countries and according to Petersen, adding these payment methods to existing solutions allows online merchants to significantly increase their EU revenue.

"Convert every possible user," Petersen concluded. "Don't lose another day of EU non-card revenue."

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
Show More