profile

WIA Profile: Rebecca Powley

What is your role and responsibility at Intimate Organics?

Since we are a small company I wear many hats. I create the ideas for the new products — (look for our Great New Organic Extract Lube line — it just came out after working on it for almost a year!). I am also director of business development for our international department. For example, I have been working for over a year to bring our company into the Middle East which is coming to a head soon. I am also a big PR person for our brand.

It is hard struggling to keep up with all the new business and spend quality time with my son and husband.

Describe a typical Monday at your desk.

Going through hundreds of emails and trying to catch up on what I couldn’t get done last week! I plan out the week’s schedules for product development, PR/advertising and international development. I do try and sneak out to go for a run to clear my head everyday.

What is the biggest challenge of being a woman in the adult business?

I honestly don’t see the challenge the way women probably did even 10 years ago. I think a big reason for that is many of the owners, buyers and vendors are women as well! I have a great relationship with our buyers and also our vendors and they treat me with a considerable amount of respect. Since we are not at all in the porn side of it and our products are quality formulas with beautiful packaging I feel no reason to feel shy of what our company does!

What is the most rewarding aspect of your job?

Experiences such as when I went for dinner with a high school friend that I hadn’t seen in almost 20 years. When I gave her my business card, she recognized the Intimate Organics logo because her husband had bought her our whole collection over Christmas and she was so impressed that it was the company I represent! I love that people love our products so much and nothing gives me a bigger thrill than breaking ground in a new country. For example, we have just entered the South African market as of last week. It makes me proud!

How do you maintain balance in your life?

That is a very difficult task. I have a four year-old son who is at the moment madly in love with me and wants every moment of my time (I am sure that will change!). It is hard struggling to keep up with all the new business and spend quality time with my son and husband. I literally schedule “dates” with both of them. I am hoping that in the very near future I can have more time to spend with friends and family. It is a very challenging role that I play and it can really have you burning the candle at both ends. If any one has some advice on this I would love to hear it!

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
Show More