educational

Tags, Text and Traffic from Video

Marketers of online adult entertainment have long used the power of video to drive traffic to their websites; often by giving away sample clips in the form of MGP galleries and tube site submissions. This visual approach essentially relies on a viewer stumbling upon the clip and then enjoying it enough to want more just like it.

While many MGP, tube and other sites add captions, descriptions and tags to videos in an effort to make them more discoverable, the content contained within these clips has largely remained unsearchable — and thus, is not maximized to its fullest potential — which is a luxury that our industry can no longer afford.

Google even enables automated transcription of YouTube videos, providing an easy way for content developers to freely test the waters.

To address this situation, website owners, producers and content providers are turning to automated video transcripts to provide search engine fodder and enable viewer choice.

For example, SubPLY (www.subply.com/en/Products/AutoTranscript.htm) offers a service that automatically pulls spoken words as well as any on-screen text from a video, producing editable files, including a transcript (.txt), captions (.srt), categorized tags and keywords (.xml) and OCR results (.xml). This solution is currently only available for clips running less than 10 minutes in length.

SpeakerText (www.speakertext.com) combines artificial and human intelligence to offer transcription services at $2 per minute. Transcripts can be downloaded as text or XML files and may use the slick CaptionBox to display searchable transcript text under the video player — with a WordPress plugin also available.

Google even enables automated transcription of YouTube videos, providing an easy way for content developers to freely test the waters.

Regardless of the means by which you generate searchable transcripts of your video content, one thing is for certain: the SEO and usability benefits outweigh the effort and expense of doing so — and add to your offerings in a way that can be leveraged through social media channels in innovative ways. Give it a shot and boost your site’s traffic now.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
Show More